Google Ads ROI Calculator

Estimate clicks, leads, revenue, and ROI from your ad spend.

Want us to run the campaign for you? Explore our Google Ads management services.

Campaign & Conversion Data

Enter your Google Ads campaign and business metrics

Ad Spend & Traffic

Conversion Funnel

% of clicks that become leads

% of leads that become paying customers

Revenue & Cost Structure

Materials, labor, direct costs (exclude overhead)

Your fee for ad management services

Optimization Notes

Additional factors to consider for more accurate projections

Things to Consider:

  • • Upsells & Cross-sells: Factor in additional revenue from existing customers
  • • Customer Lifetime Value: Consider repeat purchases and long-term relationships
  • • Refund/Chargeback Rate: Account for returns that reduce effective revenue
  • • Overhead Costs: Include rent, utilities, salaries, and fixed monthly expenses
  • • Seasonal Variations: Performance may fluctuate throughout the year
  • • Competition & Market Changes: CPCs and conversion rates can shift over time

Campaign Performance

Return on Investment (ROI)
Loss
0.00%
Net Profit: $0.00

Conversion Funnel

Clicks
0
Leads
0
Sales
0

Key Metrics

ROAS
0.00 : 1
Break-even ROAS
0.00 : 1
Profit Margin
0.00%
Cost per Lead
$0.00
Cost per Sale
$0.00

Revenue Breakdown

Total Revenue
$0.00
Cost of Goods Sold
-$0.00
Gross Profit
$0.00
Ad Service Cost
-$0.00
Profit After Service Cost
$0.00
Ad Spend
-$0.00
Net Profit
$0.00

Performance Insights

  • • Target ROAS above 0.0 : 1 to be profitable
  • • ROI above 100% indicates strong campaign performance
  • • Monitor conversion rates to optimize targeting and landing pages
  • • Consider reducing fulfillment costs or increasing prices