Free tool · Google Ads

Estimate clicks, leads, signed cases, and ROI from your ad spend before you invest a dollar.

Google Ads for law firmsSee pricing

Campaign & Conversion Data

Enter your Google Ads campaign and business metrics

Ad Spend & Traffic

Conversion Funnel

% of clicks that become leads

% of leads that become signed clients

Revenue & Cost Structure

Case expenses, filing fees, experts (exclude overhead)

Agency or in-house management cost

Optimization Notes

Additional factors to consider for more accurate projections

Things to Consider:

  • • Referrals: Satisfied clients send friends, family, and future matters your way
  • • Client Lifetime Value: Estate, business, and family clients often return for new matters
  • • Case Outcomes: Contingency cases that don't recover reduce effective revenue
  • • Overhead Costs: Include rent, utilities, salaries, and fixed monthly expenses
  • • Seasonal Variations: Performance may fluctuate throughout the year
  • • Competition & Market Changes: CPCs and conversion rates can shift over time

Campaign Performance

Return on Investment (ROI)
Loss
0.00%
Net Profit: $0.00

Conversion Funnel

Clicks
0
Leads
0
Signed Cases
0

Key Metrics

ROAS
0.00 : 1
Break-even ROAS
0.00 : 1
Profit Margin
0.00%
Cost per Lead
$0.00
Cost per Signed Case
$0.00

Revenue Breakdown

Total Revenue
$0.00
Case Costs
-$0.00
Gross Profit
$0.00
Ad Management Fee
-$0.00
Profit After Management Fee
$0.00
Ad Spend
-$0.00
Net Profit
$0.00

Performance Insights

  • • Target ROAS above 0.0 : 1 to be profitable
  • • ROI above 100% indicates strong campaign performance
  • • Monitor conversion rates to optimize targeting and landing pages
  • • Tighten intake follow-up or focus spend on higher-value case types

Want us to run the campaign?

We build and manage Google Ads for law firms, with call and lead tracking so you see exactly which clicks become signed cases.

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Rather talk it through?

Call available 7 days a week(407) 506-5785Email, fast response timescontact@blackcatwebsitedesign.com