Why workers comp law firms need a better website

The problems we fix

  1. 01

    Spanish-speaking injured workers can't use your site

    A significant share of industrial, construction, and agricultural workers who get hurt on the job speak Spanish as a first language — and they're Googling comp questions in Spanish. Your site is English-only. Bilingual competitors (and worse, non-attorney 'workers rights' operations that prey on Spanish-speaking workers) capture your prospects before they reach your intake.

  2. 02

    State-board variation isn't anywhere on the site

    Your firm practices in Florida (DWC), New York (WCB), and California (DWAB). Each state board has wildly different benefit schedules, forms (DWC-25 vs. C-3 vs. DWC-1), medical-provider networks, and statute-of-limitations rules. Your site treats comp as one national topic. Prospects searching state-board-specific questions find state-specific competitors instead.

  3. 03

    Third-party PI claims walk out of your intake as comp-only

    A construction worker injured by a third-party subcontractor has a comp claim AND a third-party PI claim — where the PI claim is often 5–10× the total recovery. Your intake routes them as 'another workplace injury' and the PI portion goes to a competitor PI firm. The website doesn't differentiate the UX for prospects signaling third-party liability.

  4. 04

    Injured workers often can't use your site comfortably

    Comp prospects are often in physical pain, on pain medication, or dealing with mobility or cognitive limitations from the injury. Default body type, complex navigation, multi-step intake forms, and cognitive-load-heavy UX actively filter them out. Injured-worker-appropriate accessibility (large type, simplified flow, mobile-first, cognitive-load-aware) is a conversion lever almost no comp firm website pulls.

Watch: 39 seconds

Their claim was just denied. Your website has to show you're on their side.

Injured workers are searching for help with denied claims, lost wages, and medical care, often in Spanish. See why a generic site loses them, and what a bilingual workers' comp site does instead.

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Read the transcript

Right now, someone hurt on the job just had their claim denied, and they're searching for help.

Firms with big budgets own page one. And a generic website leaves them wondering who's on their side.

Meet Black Cat, built for workers' comp firms. Keough Law saw 680% more new callers in the last 90 days.

Pages that rank and get the call. Denied claims. Lost wages. Medical care. In English and Spanish, right where injured workers search.

The right cases call you, and you'll know where every one came from.

Get your free website audit at blackcatwebsitedesign.com.

Why Comp Firms Build With Black Cat

Your prospect is hurt. And your site is in the wrong language.

A large share of injured industrial, construction, and agricultural workers speak Spanish as a first language, are in physical pain, and are Googling comp questions from bed. An English-only site loses them to bilingual competitors — or worse, to non-attorney 'workers rights' operations — and the third-party PI claim, often the biggest recovery in the file, walks out your intake as comp-only.

We only build for law firms, and comp spans 50 different state boards. You get a dedicated strategist and a direct line — no offshore build teams, no ticket queues — plus native bilingual content and state-board architecture built in.

  • Firm-scale specialists — per-state board silos, not one national comp page
  • Native-speaker Spanish with hreflang, not a Google Translate widget
  • Third-party PI crossover intake that captures the highest-value claim
Workers comp attorney reviewing a bilingual, state-board-aware firm website on a laptop

What we build

Built for workers comp law firms

01

Native-Speaker Bilingual Content with Hreflang

Native-speaker Spanish translation (not machine translation) across every page, with correct hreflang markup so Google serves the right-language version to the right prospect. Spanish-language intake forms route to bilingual staff automatically. Industry-specific injury content (construction, agriculture, warehouse, healthcare) is translated with community-appropriate terminology. Additional languages (Portuguese, Haitian Creole, Vietnamese, Korean) based on your firm's actual client base.

  • Native-speaker Spanish translation (no ML) with hreflang
  • Spanish intake routed to bilingual staff
  • Community-appropriate injury terminology per industry
  • Additional languages based on firm's actual client base
Native-Speaker Bilingual Content with Hreflang

50state boards, each with its own forms and benefit schedule

02

State-Board + Industry-Injury Silo Architecture

Each state board your firm practices with gets its own content cluster — Florida DWC, New York WCB, California DWAB, Illinois IWCC, Pennsylvania WCAB. State-board-specific forms, benefit schedules, and procedure content per cluster. Within each board, industry-injury silos (construction, healthcare, warehouse/logistics, trucking, manufacturing, office/cumulative-trauma) address practice-specific injury patterns and evidence requirements.

  • Per-state board clusters (DWC, WCB, DWAB, IWCC, WCAB)
  • State-specific form content (DWC-25, C-3, DWC-1, etc.)
  • Industry-injury silos (construction, healthcare, warehouse, trucking)
  • Benefit-category content (TTD, PPD, PTD, medical-only, death benefits)
State-Board + Industry-Injury Silo Architecture

03

Third-Party PI Crossover Intake

Intake form asks third-party-liability-detecting questions up front — 'who caused the injury,' 'was defective equipment involved,' 'was a company vehicle involved,' 'was a subcontractor responsible.' Prospects signaling third-party liability get routed into a coordinated comp + PI conversion flow where both claims get pursued. If your firm handles both, routing is internal; if you refer out the PI portion, documented referral architecture preserves the fee-split relationship.

  • Third-party-liability-detecting questions asked up front at intake
  • Coordinated comp + PI flow when a third-party claim is signaled
  • Internal routing when the firm handles both comp and PI
  • Documented referral architecture preserving the fee-split relationship
Third-Party PI Crossover Intake

04

Injured-Worker-Appropriate Accessibility

Large base type (18px floor), high-contrast palette, simplified navigation, cognitive-load-aware intake flow with auto-save across sessions (prospects often can't complete intake in one sitting). Mobile-first performance because injured workers often complete intake from bed or from a hospital room on mobile devices. WCAG 2.1 AA baseline, with targeted AAA on type and contrast. No auto-playing motion, no gestures requiring fine motor control.

  • 18px-floor type and high-contrast palette for injured prospects
  • Cognitive-load-aware intake that auto-saves across sessions
  • Mobile-first for prospects completing intake from bed or hospital
  • No fine-motor gestures — accessible with a hand injury or in recovery
Injured-Worker-Appropriate Accessibility

A clear, simple path

From one national page to every board, in three steps

  1. 1

    Step 1

    State-Board + Language Audit

    We map the state boards you practice before, your client base's languages, your industry-injury mix, and where third-party PI claims leak today — then hand you a prioritized plan, even if you never hire us.

  2. 2

    Step 2

    Build the Bilingual, Board-Aware Site

    Native-speaker bilingual content with hreflang, per-state board and industry-injury silos, third-party PI crossover intake, and injured-worker accessibility — wired into your CMS with state-board and third-party-signal fields in the first phase.

  3. 3

    Step 3

    Scale Every Quarter

    New state boards and languages add cleanly, new attorneys get rank-ready bios in 30 minutes, and third-party-signal routing keeps the highest-value crossover claim inside the relationship.

Get My Free Firm Website Audit

Picture next quarter

The injured worker reaches you in their language, on their phone

Imagine a Spanish-speaking construction worker finding your native-translated site from a hospital bed, completing an auto-saving intake, and flagging the defective-equipment third-party claim that triples the recovery.

  • Google serves the Spanish version to Spanish-speaking prospects via hreflang.
  • Per-state board silos rank for DWC, WCB, DWAB, IWCC, and WCAB queries.
  • Third-party PI signals get caught and pursued instead of walking away.
  • Injured prospects complete auto-saving intake from bed without abandoning it.
  • Industry-injury silos speak to construction, healthcare, and warehouse workers.
  • Every board and language scales from one firm-wide brand and bio system.
Workers comp attorney meeting an injured construction worker in a firm office

Keough Law · last 90 days

680%

more new callers

When attorney Shaun Keough partnered with Black Cat, his firm was leaving cases on the table online. We rebuilt the site and SEO around intake, and the phones started ringing: more qualified callers, more form submissions, and a steady climb up Google for the searches that sign clients.

“Black Cat is fantastic! Mike treats your website and marketing like it's his own. I noticed an increase in quality leads immediately.”
680%increase in new callers
210%more form submissions
71%more keyword rankings
142first-page keywords
Shaun Keough of Keough Law, a Black Cat client

Shaun Keough, Keough Law

The Black Cat Website Design team

Our promise to you

Partner with a team that believes in the Golden Rule

Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.
Mike Ferraro
Founder, Black Cat Website Design
Mike Ferraro's signature
Get my free website audit

The cost of an English-only, national page

Every missed crossover is a third-party recovery that walked away.

Common questions

Workers Comp Law Firm Website Design FAQs

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