Attorney SEO Built Around Your Name
Google ranks signals, not substance. We build the signals your reputation has already earned — so when prospects and referring attorneys search your name, the expert they find matches the one they heard about.
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Custom strategy for your firm — delivered in 24-48 hours. No credit card. No pressure.
Your reputation is stronger
than your SERP.
Google doesn't know who you actually are
Search your name and the first result is a directory profile you've never updated, an old firm bio, or — worse — an attorney in another state who happens to share your name.
Your referrals are Googling you first
Every attorney sending work your way is quietly checking your search results. One weak or out-of-date result can quietly end a referral you never even knew was coming.
Your reviews are scattered in the wrong places
Google, Avvo, Martindale, Super Lawyers, your firm site — prospects are reading whatever surfaces first, and you have no say in what they find.
Less-qualified attorneys are outranking you
Peers with thinner track records and more marketing budget are sitting above your name for the case types you'd actually win. Google doesn't grade expertise — it grades signals.
72%
of prospects google you before calling
Controlled Review Distribution
Prospects check Google, Avvo, Martindale, and Super Lawyers. We make sure what they find is five stars — in the right places, in the right order.
- Five-star reviews on every platform
- Google, Avvo, Martindale, Super Lawyers
- Right reviews in the right order
- Steady review velocity you manage
Authored Thought Leadership
Authored publications with Person schema signal expertise to Google and credibility to referring attorneys. Every piece is ghost-supported, never ghost-bylined.
- Bylined publications signal real expertise
- Person schema on every article
- Credibility with referring attorneys
- Ghost-supported, never ghost-bylined
Peer-Level Authority Links
Backlinks from the publications your peers actually read — bar association features, legal industry media, HARO placements. No PBNs, no spam.
- Links from publications peers actually read
- Bar association and legal-media features
- HARO placements that build authority
- No PBNs, no spam, ever
From unowned SERP to peer-level authority
Reputation Audit
We map everything Google surfaces for your name today — directory profiles, reviews, old firm bios, press, name-alikes, suppressed assets. You leave the audit with a written SERP-ownership plan, whether you hire us or not.
Authority Construction
Person schema on every owned property, authored thought leadership, controlled review distribution, bar-compliant bio optimization, and bio-level backlinks from the publications your peers actually read.
Continuous SERP Monitoring
Weekly SERP screenshots, review-velocity management, peer and competitor tracking, and monthly reputation-review calls. Anything new that surfaces, we know before your referral sources do.
When they search your name, they find the expert you are.
Imagine the next referring attorney who types your name into Google finding exactly what they'd expect — credentials, authored work, peer recognition, five-star reviews — all ranked in the order you'd choose yourself.
- Your personal SERP is 100% owned by assets you control.
- Reviews display correctly — at five stars — on every platform prospects check.
- Referring attorneys see you ranked ahead of the firms they used to send to.
- You're the authored voice on your niche in the publications your peers read.
- Consultations arrive pre-sold — prospects have already vetted you before the first call.
- Your online standing finally matches the work you do in court.
Built for Every Legal Practice
Each practice area gets its own dedicated strategy, messaging, and conversion model.
Partner With A Company That Believes In The Golden Rule
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we're committed to treating your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond to provide exceptional service. Your trust means everything to us, and we are deeply invested in your success.
Trusted by growing law firms
“Black Cat Website Design is fantastic! Mike goes above and beyond, treating your website and online marketing presence as if it is his own, resulting in unmatched lead generation. I noticed an increase in quality leads immediately. Look no further than Black Cat!”
What an unowned SERP quietly costs you.
Frequently Asked Questions
Everything you need to know before booking your free audit.