Attorney SEO Built Around Your Name
Google ranks signals, not substance. We build the signals your reputation has already earned — so when prospects and referring attorneys search your name, the expert they find matches the one they heard about.
Get Your Free Attorney SEO Audit
Custom strategy for your firm — delivered in 24-48 hours. No credit card. No pressure.
Your reputation is stronger
than your SERP.
Google doesn't know who you actually are
Search your name and the first result is a directory profile you've never updated, an old firm bio, or — worse — an attorney in another state who happens to share your name.
Your referrals are Googling you first
Every attorney sending work your way is quietly checking your search results. One weak or out-of-date result can quietly end a referral you never even knew was coming.
Your reviews are scattered in the wrong places
Google, Avvo, Martindale, Super Lawyers, your firm site — prospects are reading whatever surfaces first, and you have no say in what they find.
Less-qualified attorneys are outranking you
Peers with thinner track records and more marketing budget are sitting above your name for the case types you'd actually win. Google doesn't grade expertise — it grades signals.
You earned your reputation. Google shouldn't obscure it.
Hi, I'm Mike Ferraro.
I built Black Cat after watching brilliant attorneys lose work to peers with weaker credentials but stronger SERPs. The best attorney in the room kept losing to the one with a better Avvo profile and a Wikipedia page.
Your license and your reputation aren't trivial — and the marketing wrapped around them shouldn't be either. Every asset we publish is attorney-reviewed, bar-compliant, and engineered to hold up to peer scrutiny. You stay focused on the practice. We handle the SERP.
ABA Model Rules + state-specific advertising guidelines vetted on every asset. No testimonial violations, no disclaimer gaps.
We rank your name — not just your firm. Person schema, bio optimization, authored content, and brand SERP ownership.
Weekly SERP movement reports, documented link sources, and plain-English strategy calls you'd be comfortable forwarding to opposing counsel.
From unowned SERP to peer-level authority
Reputation Audit
We map everything Google surfaces for your name today — directory profiles, reviews, old firm bios, press, name-alikes, suppressed assets. You leave the audit with a written SERP-ownership plan, whether you hire us or not.
Authority Construction
Person schema on every owned property, authored thought leadership, controlled review distribution, bar-compliant bio optimization, and bio-level backlinks from the publications your peers actually read.
Continuous SERP Monitoring
Weekly SERP screenshots, review-velocity management, peer and competitor tracking, and monthly reputation-review calls. Anything new that surfaces, we know before your referral sources do.
When they search your name, they find the expert you are.
Imagine the next referring attorney who types your name into Google finding exactly what they'd expect — credentials, authored work, peer recognition, five-star reviews — all ranked in the order you'd choose yourself.
- Your personal SERP is 100% owned by assets you control.
- Reviews display correctly — at five stars — on every platform prospects check.
- Referring attorneys see you ranked ahead of the firms they used to send to.
- You're the authored voice on your niche in the publications your peers read.
- Consultations arrive pre-sold — prospects have already vetted you before the first call.
- Your online standing finally matches the work you do in court.
Built for Every Legal Practice
Each practice area gets its own dedicated strategy, messaging, and conversion model.
Real results for a real law firm
You're invisible for the legal searches that matter
We audited an Orlando personal injury firm last month. Their site was barely ranking for the high-intent searches their clients actually type — missing schema, weak title tags, broken internal linking, and content gaps on 8 practice-area pages. After we fixed it, their ranked-keyword footprint exploded — and organic traffic followed.
Zero ad spend behind this growth — pure organic search, directly attributable to the audit fixes.
See the live firm: antlawfirm.com
What an unowned SERP quietly costs you.
Our 30-Day Money-Back Guarantee
If the first 30 days don't reflect the professionalism and depth your practice demands, we refund your investment. No fine print, no clawbacks, no awkward conversations. Your name is on the line — we take the risk so you don't have to.
Frequently Asked Questions
Everything you need to know before booking your free audit.