96%
of clients search Google before hiring
$1,400
average cost-per-case from Google Ads
3x
more intake calls from top-3 organic
14 Days
to first ranking win on local keywords
Sound familiar?

Google is costing you cases
you should be signing.

You're paying for clicks that never call

Your Google Ads are running. Your CPA keeps climbing. And the intake team is sitting on quiet Mondays because the traffic lands on a site that doesn't close.

Cheaper firms are outranking you

Firms with smaller teams and shorter track records are sitting in the top 3 for keywords that should be yours — because they invested in SEO and you didn't.

Your phone rings for the wrong cases

Tire-kickers, bad fits, one-off questions. When the site isn't targeting the right searches, the calls you do get are the ones you don't want.

Referrals vet you on Google first

Your best source of new cases is looking you up before they dial. A page-two ranking, an old website, or a thin Google profile ends the referral before it starts.

We speak lawyer

You practice law. We'll handle the search results.

Black Cat Website Design team
Meet Your Dedicated Strategist

Hi, I'm Mike Ferraro.

I started Black Cat because I watched too many great lawyers lose cases they should have won — not because they weren't the better attorney, but because nobody had ever shown them how legal search actually works.

Running a practice is already a full-time job. Between billable hours, court dates, and client demands, the last thing you need is to learn keyword research, citation building, and Google Business Profile optimization. That's our job. You get a dedicated strategist and direct access — no offshore SEO teams, no ticket queues, no hand-offs.

Founder & Lead StrategistOrlando, FLDirect access — no account managers
Lawyers Only

We build campaigns for lawyers. Nothing else. Every tactic is tuned to how legal prospects actually search and vet.

Intake-First KPIs

We report on signed cases, intake calls, and cost-per-retainer. Not impressions. Not 'SEO visibility scores.'

Partner-Level Access

One dedicated strategist assigned to your firm for life of the engagement. Direct line, weekly reports.

A clear, simple path

From first call to signed cases, in three steps

Step 1

Intake & Keyword Audit

We pull your current rankings, your top competitors' rankings, your GBP, and the keywords actually driving calls in your market. You leave the call with a prioritized plan — even if you don't hire us.

Step 2

Build the Ranking Stack

Technical SEO, intake-ready practice-area pages, Google Business Profile optimization, review generation, and call tracking — all wired up in the first 30 days.

Step 3

Compound Weekly

Weekly ranking reports, monthly strategy calls, and relentless iteration. Every signed case gets traced back to the keyword that drove it so we know exactly what's working.

Your Monday morning, reimagined

Three signed retainers by Wednesday

Picture your intake coordinator sorting serious cases on Monday morning instead of chasing cold leads. Your cost-per-case from Google at a fraction of your ad spend. Your inbox full of prospects who already read your site and are ready to sign.

  • Your intake team is sorting qualified cases, not cold leads.
  • Cost-per-retainer from organic is a fraction of your ad spend.
  • Three practice areas rank page one in every market you serve.
  • Your GBP out-reviews every competitor within 20 miles.
  • Weekly case flow no longer depends on the referral pipeline.
  • Marketing is finally a profit center — not a line item.
Practice Areas We Serve

Built for Every Legal Practice

Each practice area gets its own dedicated strategy, messaging, and conversion model.

Full-Funnel Upgrade

Rankings are worthless if the site can't close.

Pair your SEO campaign with a conversion-optimized lawyer website. Intake-first layouts, practice-area pages engineered to convert, and click-to-call above the fold on every mobile visit.

Featured Client Spotlight

Real results for a real law firm

Issue identified

You're invisible for the legal searches that matter

We audited an Orlando personal injury firm last month. Their site was barely ranking for the high-intent searches their clients actually type — missing schema, weak title tags, broken internal linking, and content gaps on 8 practice-area pages. After we fixed it, their ranked-keyword footprint exploded — and organic traffic followed.

Keywords ranked
+500%
in 30 days
Organic traffic
+250%
in 30 days

Zero ad spend behind this growth — pure organic search, directly attributable to the audit fixes.

See the live firm: antlawfirm.com
Law firm website example after Black Cat optimization
The cost of staying invisible

Every quiet week is a case you'll never see.

Every month on page two is a month your competition bills for cases that should have been yours.
Your Google Ads budget is subsidizing better-ranked firms — every click to a weaker site is wasted spend.
Google rewards compound authority. The gap doesn't stay the same — it widens every quarter you wait.
Referrals google you before they call. A page-two result quietly ends the referral before you hear about it.
Black Cat Website Design

Our 30-Day Money-Back Guarantee

If you're not completely satisfied with the first 30 days of your SEO campaign, we'll refund your investment. No questions, no hassle, no fine print. We take the risk so you don't have to.

Weekly transparent KPI reportingDedicated strategist, direct lineNo long-term contractsEvery signed case traced to source
Common Questions

Frequently Asked Questions

Everything you need to know before booking your free audit.

Ready to sign more cases from Google?

Book your free lawyer SEO audit. Thirty minutes. A written 90-day playbook. Zero commitment. Even if you don't hire us, you leave with the plan.