Lawyer SEO Built to Sign Cases
Measured in signed retainers — not keyword positions. Every ranking we chase, every review we earn, every page we build is engineered around one outcome: more qualified intake, week after week.
Get Your Free Lawyer SEO Audit
Custom strategy for your firm — delivered in 24-48 hours. No credit card. No pressure.
Google is costing you cases
you should be signing.
You're paying for clicks that never call
Your Google Ads are running. Your CPA keeps climbing. And the intake team is sitting on quiet Mondays because the traffic lands on a site that doesn't close.
Cheaper firms are outranking you
Firms with smaller teams and shorter track records are sitting in the top 3 for keywords that should be yours — because they invested in SEO and you didn't.
Your phone rings for the wrong cases
Tire-kickers, bad fits, one-off questions. When the site isn't targeting the right searches, the calls you do get are the ones you don't want.
Referrals vet you on Google first
Your best source of new cases is looking you up before they dial. A page-two ranking, an old website, or a thin Google profile ends the referral before it starts.
80%
of legal searches show the Map Pack
Dominate the Map Pack
Local SEO is the highest-ROI channel in legal marketing. We own GBP, citations, and local landing pages for every city you serve.
- Top-3 Map Pack placement in your market
- Optimized Google Business Profile
- Consistent citations across legal directories
- Local landing pages for every city
Intake-Targeted Content
Practice-area and city content that targets the exact searches your highest-value cases come from — not generic SEO keyword lists.
- Targets your highest-value case types
- Practice-area and city-specific pages
- Written for real client search intent
- Bar-compliant, attorney-reviewed copy
From first call to signed cases, in three steps
Intake & Keyword Audit
We pull your current rankings, your top competitors' rankings, your GBP, and the keywords actually driving calls in your market. You leave the call with a prioritized plan — even if you don't hire us.
Build the Ranking Stack
Technical SEO, intake-ready practice-area pages, Google Business Profile optimization, review generation, and call tracking — all wired up in the first 30 days.
Compound Weekly
Weekly ranking reports, monthly strategy calls, and relentless iteration. Every signed case gets traced back to the keyword that drove it so we know exactly what's working.
Three signed retainers by Wednesday
Picture your intake coordinator sorting serious cases on Monday morning instead of chasing cold leads. Your cost-per-case from Google at a fraction of your ad spend. Your inbox full of prospects who already read your site and are ready to sign.
- Your intake team is sorting qualified cases, not cold leads.
- Cost-per-retainer from organic is a fraction of your ad spend.
- Three practice areas rank page one in every market you serve.
- Your GBP out-reviews every competitor within 20 miles.
- Weekly case flow no longer depends on the referral pipeline.
- Marketing is finally a profit center — not a line item.
Built for Every Legal Practice
Each practice area gets its own dedicated strategy, messaging, and conversion model.
Partner With A Company That Believes In The Golden Rule
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we're committed to treating your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond to provide exceptional service. Your trust means everything to us, and we are deeply invested in your success.
Trusted by growing law firms
“Black Cat Website Design is fantastic! Mike goes above and beyond, treating your website and online marketing presence as if it is his own, resulting in unmatched lead generation. I noticed an increase in quality leads immediately. Look no further than Black Cat!”
Every quiet week is a case you'll never see.
Frequently Asked Questions
Everything you need to know before booking your free audit.