SEO for Lawyers Who Need Cases
Measured in signed retainers — not keyword positions. Every ranking we chase, every review we earn, every page we build is engineered around one outcome: more qualified intake, week after week.
Custom strategy for your firm, delivered in 24-48 hours. No credit card. No pressure.
Sound familiar?
Your Google Ads are running. Your CPA keeps climbing. And the intake team is sitting on quiet Mondays because the traffic lands on a site that doesn't close.
Firms with smaller teams and shorter track records are sitting in the top 3 for keywords that should be yours — because they invested in SEO and you didn't.
Tire-kickers, bad fits, one-off questions. When the site isn't targeting the right searches, the calls you do get are the ones you don't want.
Your best source of new cases is looking you up before they dial. A page-two ranking, an old website, or a thin Google profile ends the referral before it starts.
What we build
01
Local SEO is the highest-ROI channel in legal marketing. We own GBP, citations, and local landing pages for every city you serve.
80%of legal searches show the Map Pack
02
Practice-area and city content that targets the exact searches your highest-value cases come from — not generic SEO keyword lists.
03
Click-to-call above the fold, inline intake forms, trust signals placed where prospects actually need them, and call tracking on every page.
04
Real authority from Avvo, Justia, FindLaw, Super Lawyers, HARO placements, bar associations, and local news. No spam, no penalties.
A clear, simple path
Step 1
We pull your current rankings, your top competitors' rankings, your GBP, and the keywords actually driving calls in your market. You leave the call with a prioritized plan — even if you don't hire us.
Step 2
Technical SEO, intake-ready practice-area pages, Google Business Profile optimization, review generation, and call tracking — all wired up in the first 30 days.
Step 3
Weekly ranking reports, monthly strategy calls, and relentless iteration. Every signed case gets traced back to the keyword that drove it so we know exactly what's working.
Your Monday morning, reimagined
Picture your intake coordinator sorting serious cases on Monday morning instead of chasing cold leads. Your cost-per-case from Google at a fraction of your ad spend. Your inbox full of prospects who already read your site and are ready to sign.
Keough Law · last 90 days
680%
When attorney Shaun Keough partnered with Black Cat, his firm was leaving cases on the table online. We rebuilt the site and SEO around intake, and the phones started ringing: more qualified callers, more form submissions, and a steady climb up Google for the searches that sign clients.
“Black Cat is fantastic! Mike treats your website and marketing like it's his own. I noticed an increase in quality leads immediately.”
Shaun Keough, Keough Law
By practice area
Map Pack dominance, settlement-value content, defensive backlinks — the highest-CPC legal vertical done right.
County-level local SEO, empathy-led content, discreet intake, and fee-transparency pages that sign retainers.
10-day-license-window urgency, 24/7 intake pages, court-specific expertise content, 2 AM mobile conversion.
Charge-type landing pages, courthouse-level local SEO, results-driven case portfolios that convert skeptics.
Wrongful termination, discrimination, wage theft — contingency-fee messaging, EEOC-deadline urgency content.
Custody, adoption, guardianship, prenups — dedicated pages for the full family caseload beyond just divorce.
Chapter-by-chapter landing pages, destigmatizing content, credit-rebuild messaging, free-consult conversion.
Campaign-specific landing page factory, qualification-first intake, co-counsel referral flows.
State-specific procedure authority, injury-type pages, retaliation-safe intake, 'no fee unless we win'.
B2B-native content, matter-type landing pages, LinkedIn-ready authority assets, retainer-focused intake.
Visa-category landing pages, multilingual content with hreflang, deportation-defense urgency stack.
Life-event-trigger content, wills-vs-trusts decision pages, senior-friendly UX, seminar funnels.
High-value, high-trust cases — case-value content, authority proof, and intake built for long research cycles.
National, B2B-native SEO for patent, trademark, and copyright practices — thought leadership over local maps.
IRS-resolution urgency plus high-net-worth planning intent — credential-forward authority and dual-intent intake.
Our promise to you
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.
The cost of staying invisible
Common questions
Most lawyer SEO campaigns show measurable intake lift by month 3 and meaningful case flow by month 6. Realistic timeline:
Competitive markets (major metro PI, for example) take longer. We'll give you a realistic, market-specific timeline on your free audit call.
Five things generalist agencies miss completely when they try to rank a law firm:
We've only ever worked in the legal space. Every tactic, every tool, every report is tuned for how lawyers actually grow.
Every signed case gets traced to the keyword that drove it. Your monthly dashboard reports:
No vanity metrics, no 'impressions' reports. If it didn't sign a case, we don't celebrate it.
Lawyer SEO works across every high-value practice area. Playbook adapts to the specific case type:
On the audit call we'll show you exactly what the SERP looks like in your practice area and what it takes to win it.
Most lawyers we talk to already have someone. We'll do a full comparative audit at no cost — you'll see exactly what you're getting and what you're missing:
If your current agency is doing great work, we'll tell you. If they're costing you cases, you'll see the receipts on screen.
Yes — multi-location is one of our specialties. The local SEO stack scales by market:
If you're in two cities or twenty, we'll map a strategy that doesn't cannibalize itself across markets.
Pricing scales with market competitiveness and campaign scope. We'll give you an exact number on the audit call. What drives it:
Most firms recover their first 90 days of investment from a single signed case.
A genuine 30-minute strategy session — not a disguised sales pitch. You walk away with actionable insight either way:
No pressure, no contract on the call. If we're not a fit, we'll tell you.
If you're not completely satisfied with the first 30 days of your SEO campaign, we'll refund your investment. No questions, no hassle, no fine print. We take the risk so you don't have to.
Book your free lawyer SEO audit. Thirty minutes. A written 90-day playbook. Zero commitment. Even if you don't hire us, you leave with the plan.
A free, no-obligation website audit and the exact plan to fix it, in 30 seconds.