Web Design for Estate Planning Attorneys | Black Cat

For ACTEC-Level Estate Planning Attorneys

ACTEC-level estate planning attorneys — the ones drafting dynasty trusts, SLATs, ILITs, and GST-exempt structures, advising business-succession matters, and serving HNW families across generations — need a credentialed web presence that signals planning authority to the wealth advisors, CPAs, and trust officers who actually refer the work. We design attorney personal-brand sites that foreground your ACTEC fellowship, LL.M. tax credentialing, authored planning commentary, and peer network the way HNW referral sources evaluate you.

Credentialed Bio Architecture
Person-Schema Authored Work
ABA 7.1 Peer-Review Copy Pass

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Why estate planning attorneys need a better website

The problems we fix

01
Your site reads like a volume will-and-trust mill
'Affordable Estate Planning Starting at $599' framing, stock-photo family scenes, and intake forms engineered for volume trust-and-will work. HNW prospects — often arriving by referral from a wealth advisor, CPA, or business-succession counsel — take five seconds to conclude your practice isn't the right fit. Your ACTEC fellowship, tax LL.M., authored HNW commentary, and dynasty-trust authority are invisible behind volume-practice marketing.
02
Your ACTEC fellowship and LL.M. tax credentialing aren't foregrounded
Fellowship in the American College of Trust and Estate Counsel is the signal HNW referring advisors filter for — and fewer than 2,500 attorneys nationwide can make it credibly. Your site mentions 'estate planning experience' instead. Your tax LL.M. from NYU / UF / Georgetown is buried in a bio paragraph. State estate-planning-council leadership — never mentioned. The credentialing that actually drives HNW referral flow is invisible to the audience that matters most.
03
Your authored planning commentary doesn't exist on the site
You've published on SLAT planning pre- and post-Connelly. You've authored commentary on the §2036 retained-interest traps. You've spoken at ACTEC meetings on dynasty-trust situs selection. None of it is on the site — so when a referring wealth advisor's client Googles your name before the consultation, or when a peer attorney evaluates you for a co-counsel structure, nothing substantive surfaces. Your peer authority goes unseen.
04
Your referring-advisor relationships have nowhere to land on the site
Wealth advisors, CPAs, trust officers, and business-succession counsel drive the majority of your HNW planning matters. Your site has nothing serving them specifically — no substantive content on QDROs from divorce-division-to-estate-planning, no commentary on basis-planning coordination with tax preparers, no content on trustee-fiduciary-coordination for outside trust companies. The referring professional can't point their client to anything substantive before the intro call.

Watch: 37 seconds

Your reputation earns the referral. Your website has to earn their trust.

Even referred families research you before they call, and they're looking for clarity and care. See why a generic site loses them, and what an estate planning attorney site does instead.

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Read the transcript

Right now, a family is searching for help with a will, a trust, or a loved one's estate.

Firms with big budgets own page one. And a generic website doesn't earn their trust.

Meet Black Cat, built for estate planning and probate firms. Keough Law saw 680% more new callers in the last 90 days.

Pages that rank and get the call. Wills, trusts, probate, explained clearly, right where people search.

The right clients call you, and you'll know where every one came from.

Get your free website audit at blackcatwebsitedesign.com.

Why ACTEC-Level Estate Attorneys Choose Black Cat

You draft dynasty trusts. Your site should say so to the advisors who refer.

You didn't earn ACTEC fellowship and a tax LL.M. to hand referring wealth advisors a site that reads like an 'Affordable Estate Plan, $599' storefront. Your fellowship, your authored dynasty-trust and GST commentary, and your relationships with advisors, CPAs, and trust officers are what drive your HNW pipeline — but only if the site presents them the way referral sources actually evaluate planning counsel.

We build for attorneys and law firms exclusively, and personal-brand estate web design is what we do. You get a dedicated strategist and an attorney-trained editor — no marketing interns, no volume-plan templates — building a credentialed site that reads like a tax-journal author's page.

ACTEC fellowship and LL.M. tax credentialing foregrounded above the fold
Every page drafted to ABA Rule 7.1 and estate-practice solicitation rules
Built for wealth-advisor and CPA referrals, not $599 volume intake

What we build

Built for estate planning attorneys

01

ACTEC Fellowship + LL.M. Tax Credentialing Architecture

ACTEC fellowship foregrounded above the fold with fellowship year and committee/leadership positions. LL.M. in Taxation explicitly credentialed with institution and graduation year. State estate-planning-council positions surfaced. Board-certified estate-planning-law specialization (where your state recognizes it) surfaced with certification date. Super Lawyers / Best Lawyers / AV credentialing present without dominating. Person schema + occupation + knowsAbout so Google treats you as a named HNW-planning entity.

ACTEC fellowship with year + committee positions
LL.M. Taxation credentialing (institution + graduation year)
State estate-planning-council leadership positions
Board-certified estate-planning specialization (where recognized)

ACTEC Fellowship + LL.M. Tax Credentialing Architecture

<1%of estate attorneys hold ACTEC fellowship

02

Authored HNW Planning Commentary Publication Templates

Dedicated CMS templates for authored content — dynasty-trust commentary (situs selection, duration rules, decanting authority), SLAT and ILIT planning analysis, GST exemption allocation strategy, §2036 and §2038 retained-interest commentary, Connelly-post commentary, business-succession structures, and ACTEC annual-meeting presentations. Each piece carries Person schema tying content to you as author. Content ranks for the substantive planning queries wealth advisors and peer attorneys actually search when evaluating planning counsel.

Templates for dynasty-trust, SLAT, ILIT, and GST-allocation commentary
§2036/§2038 retained-interest and Connelly-response analysis
Person-schema authorship tying every piece to your name
Ranks for the planning queries wealth advisors and peers search

Authored HNW Planning Commentary Publication Templates

03

Referring-Professional Path for Wealth Advisors + CPAs + Trust Officers

Dedicated referral-partner pages with substantive content. For wealth advisors: your coordination protocol on asset-titling, basis planning, and gift-leverage strategies. For CPAs: your approach to income-tax coordination in grantor-trust structures, §645 elections, and multi-jurisdictional trust taxation. For trust officers: your relationship with outside institutional trustees and protector structures. For business-succession counsel: your coordination on buy-sell agreements, recapitalizations, and voting-trust structures. Referring professionals can verify your depth before introducing their client.

For Wealth Advisors — coordination on asset-titling + basis + gift-leverage
For CPAs — grantor-trust taxation + §645 + multi-jurisdictional
For Trust Officers — institutional-trustee coordination + protector structures
For Business-Succession Counsel — buy-sell + recapitalizations + voting trusts

Referring-Professional Path for Wealth Advisors + CPAs + Trust Officers

04

Peer-Review Copy Pass + HNW-Appropriate Design Tone

Every word reviewed by an attorney-trained editor for ABA 7.1 compliance, state-bar disciplinary rules, and the confidentiality and solicitation standards specific to estate-planning practice. Visual design language appropriate for the HNW audience — confident-but-restrained, credentialed without being stuffy, accessible without being volume-practice-friendly. Closer to a legal-journal contributor's page than to a storefront planning practice.

Attorney-trained editor reviews every page for ABA 7.1 compliance
Confidentiality-and-solicitation standards specific to estate practice
Confident-but-restrained HNW tone — credentialed without being stuffy
Reads like a legal-journal contributor's page, not a storefront

Peer-Review Copy Pass + HNW-Appropriate Design Tone

A clear, simple path

From volume-mill clone to ACTEC-level authority, in three steps

1
Step 1
Credential + Referral Audit
We inventory your ACTEC fellowship, LL.M. tax credentialing, authored planning commentary, state-council positions, and referring-advisor relationships — then map what a wealth advisor sees today. You keep the plan even if you never hire us.
2
Step 2
Build the Credentialed Site
We build the fellowship-surfacing architecture, the authored-commentary templates, the referring-professional paths for advisors, CPAs, and trust officers, and the HNW-appropriate peer-review copy pass — publication-ready throughout.
3
Step 3
Compound Every Referral
New dynasty-trust and GST commentary, new ACTEC presentations, and deepening referring-professional pages keep the site current and indexable. Every HNW planning matter traces back to the credentialed presence that earned the intro.

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Picture next quarter

The site a wealth advisor opens signals ACTEC-level planning authority

Imagine the advisor about to refer a dynasty-trust or business-succession matter opening your site and finding ACTEC fellowship, an LL.M. tax credential, and authored GST commentary instead of a $599-plan banner.

ACTEC fellowship sits above the fold with fellowship year and positions.
Your LL.M. tax credential is surfaced with institution and graduation year.
Authored dynasty-trust and GST commentary ranks for the queries advisors search.
Referring professionals verify your depth before introducing their client.
Person schema makes Google treat you as a named HNW-planning entity.
Every page survives a state-bar confidentiality-and-solicitation review.

Estate planning attorney meeting a referring wealth advisor who found the credentialed website

Keough Law · last 90 days

680%

more new callers

When attorney Shaun Keough partnered with Black Cat, his firm was leaving cases on the table online. We rebuilt the site and SEO around intake, and the phones started ringing: more qualified callers, more form submissions, and a steady climb up Google for the searches that sign clients.

“Black Cat is fantastic! Mike treats your website and marketing like it's his own. I noticed an increase in quality leads immediately.”

680%increase in new callers

210%more form submissions

71%more keyword rankings

142first-page keywords

Shaun Keough of Keough Law, a Black Cat client

Shaun Keough, Keough Law

The Black Cat Website Design team

Our promise to you

Partner with a team that believes in the Golden Rule

Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.

Mike Ferraro

Founder, Black Cat Website Design

Mike Ferraro's signature

Get my free website audit

The cost of a volume-mill site

Every HNW planning referral you lose goes to a peer whose site proves it.

A single dynasty-trust or business-succession matter can outweigh a year of volume plans — and a $599-storefront-looking site quietly loses it.
Wealth advisors who can't verify your ACTEC fellowship online route the client to a peer whose credentialing is actually visible.
Your authored GST and dynasty-trust work stays invisible — the exact signals referring CPAs and advisors filter for.
Compliance-flattened copy makes an ACTEC fellow read like the volume will-and-trust mill down the street.

Common questions

Web Design for Estate Planning Attorneys FAQs

Firm-vocabulary /law-firm-website-design/estate-planning is engineered for multi-tier practice — volume will-and-trust + HNW + elder law + special needs + probate litigation under one firm brand with senior-first accessibility across all tiers. Attorney-vocabulary /attorney-web-design/estate-planning-attorney is engineered for HNW referring-professional evaluation — ACTEC fellowship foregrounded, LL.M. tax credentialing surfaced, authored dynasty-trust and GST commentary indexed, and referring-advisor paths for wealth advisors, CPAs, and trust officers. If wealth-advisor and CPA referrals drive your HNW planning pipeline, you need the attorney site.
ACTEC fellowship is a headline signal above the fold — not a badge buried in a footer. Fellowship year and any committee or leadership positions are surfaced with specificity. LL.M. Taxation is credentialed with institution (NYU, UF, Georgetown, etc.) and graduation year. State estate-planning-council leadership is surfaced on your bio. Board-certified estate-planning specialization (where your state recognizes it) appears with certification date. The tone is closer to a tax-journal author's page than to a volume-practice storefront — which is exactly what HNW referring advisors filter for.
Dedicated referral-partner pages with substantive content. For wealth advisors: coordination protocols on asset-titling, basis planning, and gift-leverage strategies — the language they'd use with their own clients. For CPAs: income-tax coordination in grantor-trust structures, §645 elections, multi-jurisdictional trust taxation, K-1 coordination. For trust officers: institutional-trustee coordination, trust-protector structures, decanting and trust-modification practice. For business-succession counsel: buy-sell coordination, recapitalizations, voting-trust structures. Each page is substantive enough that a referring professional can verify your depth and point their client to something meaningful before the intro call — which is how HNW planning matters actually get retained.
Yes — ABA 7.1 + state-bar-specific compliance architecture handles this cleanly. Authored commentary on SLAT, ILIT, dynasty-trust, GST, §2036 planning, Connelly-response structures, and business-succession strategies is published with past-results and no-attorney-client-relationship disclaimers, no comparative-advertising language, and no case-specific outcome claims. Content educates and demonstrates depth; it doesn't promise outcomes. Your state-bar counsel reviews the template once, then the archive publishes at scale.
Yes — WealthCounsel, Interactive Legal, ElderCounsel, and the general CMS suite (Clio, MyCase, PracticePanther) are all covered. Intake flow on an attorney personal-brand site typically routes HNW matters directly to you rather than to paralegal triage, with encrypted-intake for pre-engagement matters where discretion matters. Document-secure intake handles asset inventories, prior plan documents, insurance illustrations, and financial statements with HNW-appropriate access controls.
Scales with authored-content archive depth (ACTEC presentations, journal articles, CLE teaching), referring-professional-page scope, and peer-review copy-pass scope. An ACTEC fellow with a standard authored-content catalog and standard referring-advisor network: mid-tier engagement. An ACTEC fellow with 15+ years of dynasty-trust and GST commentary, business-succession scholarship, state-council leadership, and deep wealth-advisor relationships requiring full archive migration: higher end. Most estate planning attorney engagements recover the investment from a single HNW planning matter (dynasty trust, SLAT, business succession) within the first 90 days.

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