Web Design for Estate Planning Attorneys Built on ACTEC Standing
ACTEC-level estate planning attorneys — the ones drafting dynasty trusts, SLATs, ILITs, and GST-exempt structures, advising business-succession matters, and serving HNW families across generations — need a credentialed web presence that signals planning authority to the wealth advisors, CPAs, and trust officers who actually refer the work. We design attorney personal-brand sites that foreground your ACTEC fellowship, LL.M. tax credentialing, authored planning commentary, and peer network the way HNW referral sources evaluate you.
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The Problems We Fix
Your site reads like a volume will-and-trust mill
'Affordable Estate Planning Starting at $599' framing, stock-photo family scenes, and intake forms engineered for volume trust-and-will work. HNW prospects — often arriving by referral from a wealth advisor, CPA, or business-succession counsel — take five seconds to conclude your practice isn't the right fit. Your ACTEC fellowship, tax LL.M., authored HNW commentary, and dynasty-trust authority are invisible behind volume-practice marketing.
Your ACTEC fellowship and LL.M. tax credentialing aren't foregrounded
Fellowship in the American College of Trust and Estate Counsel is the signal HNW referring advisors filter for — and fewer than 2,500 attorneys nationwide can make it credibly. Your site mentions 'estate planning experience' instead. Your tax LL.M. from NYU / UF / Georgetown is buried in a bio paragraph. State estate-planning-council leadership — never mentioned. The credentialing that actually drives HNW referral flow is invisible to the audience that matters most.
Your authored planning commentary doesn't exist on the site
You've published on SLAT planning pre- and post-Connelly. You've authored commentary on the §2036 retained-interest traps. You've spoken at ACTEC meetings on dynasty-trust situs selection. None of it is on the site — so when a referring wealth advisor's client Googles your name before the consultation, or when a peer attorney evaluates you for a co-counsel structure, nothing substantive surfaces. Your peer authority goes unseen.
You draft dynasty trusts. Your site should say so to the advisors who refer.
You didn't earn ACTEC fellowship and a tax LL.M. to hand referring wealth advisors a site that reads like an 'Affordable Estate Plan, $599' storefront. Your fellowship, your authored dynasty-trust and GST commentary, and your relationships with advisors, CPAs, and trust officers are what drive your HNW pipeline — but only if the site presents them the way referral sources actually evaluate planning counsel.
We build for attorneys and law firms exclusively, and personal-brand estate web design is what we do. You get a dedicated strategist and an attorney-trained editor — no marketing interns, no volume-plan templates — building a credentialed site that reads like a tax-journal author's page.
- ACTEC fellowship and LL.M. tax credentialing foregrounded above the fold
- Every page drafted to ABA Rule 7.1 and estate-practice solicitation rules
- Built for wealth-advisor and CPA referrals, not $599 volume intake
<1%
of estate attorneys hold ACTEC fellowship
ACTEC Fellowship + LL.M. Tax Credentialing Architecture
ACTEC fellowship foregrounded above the fold with fellowship year and committee/leadership positions. LL.M. in Taxation explicitly credentialed with institution and graduation year. State estate-planning-council positions surfaced. Board-certified estate-planning-law specialization (where your state recognizes it) surfaced with certification date. Super Lawyers / Best Lawyers / AV credentialing present without dominating. Person schema + occupation + knowsAbout so Google treats you as a named HNW-planning entity.
- ACTEC fellowship with year + committee positions
- LL.M. Taxation credentialing (institution + graduation year)
- State estate-planning-council leadership positions
- Board-certified estate-planning specialization (where recognized)
Authored HNW Planning Commentary Publication Templates
Dedicated CMS templates for authored content — dynasty-trust commentary (situs selection, duration rules, decanting authority), SLAT and ILIT planning analysis, GST exemption allocation strategy, §2036 and §2038 retained-interest commentary, Connelly-post commentary, business-succession structures, and ACTEC annual-meeting presentations. Each piece carries Person schema tying content to you as author. Content ranks for the substantive planning queries wealth advisors and peer attorneys actually search when evaluating planning counsel.
- Templates for dynasty-trust, SLAT, ILIT, and GST-allocation commentary
- §2036/§2038 retained-interest and Connelly-response analysis
- Person-schema authorship tying every piece to your name
- Ranks for the planning queries wealth advisors and peers search
Referring-Professional Path for Wealth Advisors + CPAs + Trust Officers
Dedicated referral-partner pages with substantive content. For wealth advisors: your coordination protocol on asset-titling, basis planning, and gift-leverage strategies. For CPAs: your approach to income-tax coordination in grantor-trust structures, §645 elections, and multi-jurisdictional trust taxation. For trust officers: your relationship with outside institutional trustees and protector structures. For business-succession counsel: your coordination on buy-sell agreements, recapitalizations, and voting-trust structures. Referring professionals can verify your depth before introducing their client.
- For Wealth Advisors — coordination on asset-titling + basis + gift-leverage
- For CPAs — grantor-trust taxation + §645 + multi-jurisdictional
- For Trust Officers — institutional-trustee coordination + protector structures
- For Business-Succession Counsel — buy-sell + recapitalizations + voting trusts
Peer-Review Copy Pass + HNW-Appropriate Design Tone
Every word reviewed by an attorney-trained editor for ABA 7.1 compliance, state-bar disciplinary rules, and the confidentiality and solicitation standards specific to estate-planning practice. Visual design language appropriate for the HNW audience — confident-but-restrained, credentialed without being stuffy, accessible without being volume-practice-friendly. Closer to a legal-journal contributor's page than to a storefront planning practice.
- Attorney-trained editor reviews every page for ABA 7.1 compliance
- Confidentiality-and-solicitation standards specific to estate practice
- Confident-but-restrained HNW tone — credentialed without being stuffy
- Reads like a legal-journal contributor's page, not a storefront
From volume-mill clone to ACTEC-level authority, in three steps
Credential + Referral Audit
We inventory your ACTEC fellowship, LL.M. tax credentialing, authored planning commentary, state-council positions, and referring-advisor relationships — then map what a wealth advisor sees today. You keep the plan even if you never hire us.
Build the Credentialed Site
We build the fellowship-surfacing architecture, the authored-commentary templates, the referring-professional paths for advisors, CPAs, and trust officers, and the HNW-appropriate peer-review copy pass — publication-ready throughout.
Compound Every Referral
New dynasty-trust and GST commentary, new ACTEC presentations, and deepening referring-professional pages keep the site current and indexable. Every HNW planning matter traces back to the credentialed presence that earned the intro.
The site a wealth advisor opens signals ACTEC-level planning authority
Imagine the advisor about to refer a dynasty-trust or business-succession matter opening your site and finding ACTEC fellowship, an LL.M. tax credential, and authored GST commentary instead of a $599-plan banner.
- ACTEC fellowship sits above the fold with fellowship year and positions.
- Your LL.M. tax credential is surfaced with institution and graduation year.
- Authored dynasty-trust and GST commentary ranks for the queries advisors search.
- Referring professionals verify your depth before introducing their client.
- Person schema makes Google treat you as a named HNW-planning entity.
- Every page survives a state-bar confidentiality-and-solicitation review.
Every HNW planning referral you lose goes to a peer whose site proves it.
Partner With A Company That Believes In The Golden Rule
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we're committed to treating your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond to provide exceptional service. Your trust means everything to us, and we are deeply invested in your success.
Trusted by growing law firms
“Black Cat Website Design is fantastic! Mike goes above and beyond, treating your website and online marketing presence as if it is his own, resulting in unmatched lead generation. I noticed an increase in quality leads immediately. Look no further than Black Cat!”
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