Web Design for Personal Injury Attorneys That Respects Your Standing
Trial-focused personal injury attorneys — the ones who actually try cases, who belong to ABOTA and the AAJ, who referring attorneys call for the catastrophic file — don't need another billboard-style PI site. You need a credentialed, publication-ready web presence that reflects your verdict authority, your authored appellate work, and your standing with the bar the way referring counsel actually evaluates you.
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The Problems We Fix
Your current site was built for TV-ad intake, not for referring counsel
The site is optimized for a panicked mobile prospect, not for a referring attorney doing due diligence on whether to send you a catastrophic-injury file. It foregrounds 'Free Consultation' buttons when it should foreground your verdict list, your AAJ and ABOTA positions, and your published appellate work. Referring attorneys bounce because nothing on the site reads like a serious trial lawyer wrote it.
Your verdicts are a PDF link, not the spine of the site
Your $12M med-mal verdict, your $4M trucking verdict, and your $2.5M premises verdict live in a single 'Results' PDF that's impossible to link, impossible for Google to index, and impossible for referring counsel to skim. The verdict authority that actually earns you peer referrals is hidden behind a download button.
Your published CLE teaching and appellate briefs aren't anywhere
You teach CLE twice a year on trucking-injury liability. You've published in trial-lawyer journals. You've argued appellate matters that other attorneys cite. On your website, none of it exists. The credibility signals that trial-focused PI attorneys actually trade on are invisible — so you compete on 'free consultation' with firms that don't share your standing.
Verdict + Settlement Library as the Site's Spine
Every notable verdict and settlement gets its own indexed page — case narrative, jurisdictional context, substantive legal takeaways, and appellate history where relevant. ABA 7.1 and state-bar-specific disclaimers baked into the template. Pages cross-link to your authored commentary on the underlying legal issues. The verdict list becomes the centerpiece of the site rather than a sanitized PDF — exactly how referring counsel and HNW prospects want to evaluate you.
- Per-verdict indexed pages with legal context (not marketing bullets)
- ABA 7.1 + state-bar-specific disclaimer architecture
- Cross-linking between verdicts and your authored commentary
- Jurisdictional-search filtering (state, federal court, appellate)
Credentialed Bio as the Home Page
ABOTA induction, AAJ leadership, trial-lawyer board certification, published authorship, CLE teaching, and peer-recognition markers foregrounded with the weight they've earned. Person schema on every bio so Google treats you as a named entity. Bar admissions, federal-district-court admissions, and appellate-court admissions explicitly surfaced. Your bio isn't buried in /about — it's the site.
- ABOTA + AAJ + board-certification surfacing
- Person schema + hasOccupation + knowsAbout markup
- Federal-district-court and appellate-court admissions
- Published-authorship + CLE teaching indexing
Publication-Ready Case Commentary Templates
Purpose-built CMS templates for authored content — case commentary, appellate-opinion analysis, CLE recaps, trial-advocacy teaching, and published journal articles. Each template carries Person schema tying the content to you as author. Content is optimized for peer-citation and for appearing when referring counsel searches a substantive legal issue rather than a billboard query.
Peer-Review Copy Pass on Every Page
Every word reviewed by an attorney-trained editor before it ships. Nothing reads like it was written by a marketing intern. Nothing violates ABA 7.1, your state bar's disciplinary rules, or the comparative-advertising prohibitions that get lesser agencies in trouble. Copy holds up on a peer's desk, on a judge's bench, and in a state-bar compliance review — which is the real test for any trial-attorney site.
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You're invisible for the legal searches that matter
We audited an Orlando personal injury firm last month. Their site was barely ranking for the high-intent searches their clients actually type — missing schema, weak title tags, broken internal linking, and content gaps on 8 practice-area pages. After we fixed it, their ranked-keyword footprint exploded — and organic traffic followed.
Zero ad spend behind this growth — pure organic search, directly attributable to the audit fixes.
See the live firm: antlawfirm.com
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