Why divorce attorneys need a better website

The problems we fix

  1. 01

    Your site looks and reads like a volume divorce mill

    Stock photos of broken wedding rings, 'Affordable Divorce Starting at $999' banners, and contact forms optimized for volume intake. HNW prospects doing divorce research — often from a shared device, often from wealth-advisor referrals, often evaluating three AAML-level attorneys — bounce off the site in seconds. Your AAML fellowship, forensic-valuation network, and authored commentary are invisible behind volume-divorce marketing.

  2. 02

    Your AAML fellowship, IAFL membership, and board certifications aren't foregrounded

    Fellowship in the American Academy of Matrimonial Lawyers is a signal only a few hundred attorneys in each state can credibly make — and HNW prospects specifically filter for it. Your site mentions 'family law experience' instead. Your IAFL international-family-law membership covers cross-border custody and jurisdiction — never mentioned. Board-certified family-law specialization (in states that recognize it) — buried. The credentialing that actually matters to the prospect you want is invisible.

  3. 03

    Your authored custody and property-division commentary doesn't exist on the site

    You've written for your state's family-law section journal. You've spoken at AAML annual meetings. You've authored CLE materials on valuation of closely-held businesses in divorce. None of it is published on your site — so a referring wealth advisor, a referring CPA, or a referring business-succession attorney can't verify your depth before making the intro. The site has to serve the referring professional as much as the end prospect.

  4. 04

    Shared-device prospects can't use your site discretely

    Divorce prospects — especially HNW prospects in intact households — often research from shared devices, shared browsers, and shared family calendars. Browser-history fingerprints, obvious intake-form autofill, and distinctive page titles all leak. Discrete-browsing UX (quick-exit button, neutral page titles, private-browsing-mode awareness) isn't optional for a divorce-attorney website; it's a precondition for the HNW prospect to even start the consultation conversation.

Watch: 38 seconds

Your reputation earns the referral. Your website has to earn their trust.

Even referred clients research you quietly before they dial. See why a generic site loses them, and what a discreet divorce attorney site does instead.

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Read the transcript

Tonight, someone is quietly searching for a divorce lawyer. They'll call the firm they trust.

Firms with big budgets own page one. And a generic website makes a hard call even harder.

Meet Black Cat, built for family law firms. Keough Law saw 680% more new callers in the last 90 days.

Pages that rank and get the call. Divorce, custody, support. Right where people search, when they're ready.

The right cases call you, and you'll know where every one came from.

Get your free family law audit at blackcatwebsitedesign.com.

Why AAML-Level Divorce Attorneys Choose Black Cat

You handle HNW divorces. Your site should reflect that standing.

You didn't earn AAML fellowship and a reputation for discreet, valuation-heavy HNW divorces to hand referring wealth advisors a site that reads like an 'Affordable Divorce, $999' storefront. Your fellowship, your authored custody and property commentary, and your forensic-valuation network are what earn you C-suite matters — but only if the site signals it discreetly, the way HNW prospects and referring professionals filter for.

We build for attorneys and law firms exclusively, and personal-brand divorce web design is what we do. You get a dedicated strategist and an attorney-trained editor — no marketing interns, no volume-divorce templates — building a discreet, credentialed site that HNW prospects trust enough to book.

  • AAML fellowship foregrounded, discretion-first UX on every page
  • Every page drafted to ABA Rule 7.1 and family-law solicitation rules
  • Built for wealth-advisor and CPA referrals, not $999 volume intake
AAML-fellow divorce attorney reviewing a business-valuation file in a discreet office — credentialed personal-brand web design

What we build

Built for divorce attorneys

01

AAML Fellowship + Board-Certification Surfacing

AAML fellowship foregrounded above the fold with membership year and leadership positions. IAFL international-family-law membership explicitly surfaced for cross-border custody and jurisdictional matters. State-specific family-law board certification (where your state recognizes it) surfaced with certification date. Super Lawyers / Best Lawyers / AV credentialing present without dominating. Person schema + occupation + knowsAbout markup so Google treats you as a named specialist entity.

  • AAML fellowship with year + leadership positions
  • IAFL membership for cross-border and international matters
  • State board-certified family-law specialization (where recognized)
  • Forensic-valuation + business-appraisal peer network surfacing
AAML Fellowship + Board-Certification Surfacing

70%of HNW divorce work arrives by professional referral

02

Authored Custody + Property + Valuation Commentary

Dedicated publication templates for authored content — custody-jurisdiction commentary (UCCJEA / Hague Convention), property-division analysis (equitable distribution vs. community property), business-valuation scholarship (closely-held business appraisal, stock-option valuation, deferred-comp division), and AAML annual-meeting presentations. Each piece carries Person schema tying content to you as named author. Content ranks for the substantive queries referring professionals search when evaluating divorce counsel.

  • Templates for UCCJEA/Hague custody-jurisdiction commentary
  • Property-division and closely-held-business-valuation scholarship
  • Person-schema authorship on every published piece
  • Ranks for the substantive queries referring professionals search
Authored Custody + Property + Valuation Commentary

03

Discretion-First UX for Shared-Device Prospects

Explicit 'close this site quickly' keyboard shortcut + visible button on every page. Neutral page titles that don't show up in browser autocomplete as divorce queries. Private-browsing-mode detection with UX adjustments. Intake forms that don't autofill obvious divorce-attorney fields. Redirect-on-exit behavior that clears the browsing trail. These are defaults — because HNW prospects researching divorce from intact-household shared devices will not start the engagement with an attorney whose site leaks.

  • Keyboard-shortcut + visible 'quick exit' on every page
  • Neutral page titles (no autocomplete exposure)
  • Private-browsing-mode-aware UX + intake
  • Redirect-on-exit clears the trail
Discretion-First UX for Shared-Device Prospects

04

Referring-Professional Path + Peer-Review Copy Pass

Dedicated 'For Wealth Advisors,' 'For CPAs,' and 'For Business-Succession Counsel' referral pages covering your referral protocol, confidentiality handling, and the substantive areas where you're the trusted divorce partner in the referring professional's client relationship. Every word reviewed by an attorney-trained editor for ABA 7.1 compliance, state-bar disciplinary rules, and the solicitation-and-testimonial restrictions specific to family-law practice.

  • Dedicated 'For Wealth Advisors,' 'For CPAs,' and succession-counsel pages
  • Referral protocol and confidentiality handling made explicit
  • Attorney-trained editor reviews every page for ABA 7.1 compliance
  • Family-law solicitation-and-testimonial restrictions built in
Referring-Professional Path + Peer-Review Copy Pass

A clear, simple path

From volume-mill clone to AAML-level authority, in three steps

  1. 1

    Step 1

    Standing + Referral Audit

    We inventory your AAML fellowship, IAFL membership, board certification, authored commentary, and forensic-valuation network — then map what a referring advisor sees today. You keep the plan even if you never hire us.

  2. 2

    Step 2

    Build the Discreet, Credentialed Site

    We build the fellowship-surfacing architecture, the authored-commentary templates, the discretion-first shared-device UX, and the referring-professional paths — a publication-ready site with peer-review copy pass throughout.

  3. 3

    Step 3

    Compound Every Referral

    New authored commentary, new AAML presentations, and deepening referring-professional pages keep the site current and indexable. Every HNW matter traces back to the discreet, credentialed presence that earned the intro.

Get My Free Reputation Audit

Picture next quarter

The site a wealth advisor opens signals discretion and AAML standing

Imagine the wealth advisor about to refer a C-suite divorce opening your site and finding AAML fellowship, authored valuation commentary, and discretion-first UX instead of a broken-wedding-ring stock photo.

  • AAML fellowship sits above the fold with membership year and positions.
  • Discretion-first UX lets shared-device prospects research without leaking.
  • Authored custody and valuation commentary ranks for the queries advisors search.
  • Referring professionals verify your depth before making the introduction.
  • Person schema makes Google treat you as a named family-law specialist entity.
  • Every page survives a state-bar solicitation-and-testimonial review.
Divorce attorney meeting a referring wealth advisor who found the discreet, credentialed website

Keough Law · last 90 days

680%

more new callers

When attorney Shaun Keough partnered with Black Cat, his firm was leaving cases on the table online. We rebuilt the site and SEO around intake, and the phones started ringing: more qualified callers, more form submissions, and a steady climb up Google for the searches that sign clients.

“Black Cat is fantastic! Mike treats your website and marketing like it's his own. I noticed an increase in quality leads immediately.”
680%increase in new callers
210%more form submissions
71%more keyword rankings
142first-page keywords
Shaun Keough of Keough Law, a Black Cat client

Shaun Keough, Keough Law

The Black Cat Website Design team

Our promise to you

Partner with a team that believes in the Golden Rule

Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.
Mike Ferraro
Founder, Black Cat Website Design
Mike Ferraro's signature
Get my free website audit

The cost of a volume-mill site

Every HNW referral you lose goes to a peer whose site earns trust.

Common questions

Web Design for Divorce Attorneys FAQs

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