Google Ads for Criminal Defense Lawyers That Ring the Phone
Criminal searches happen at the worst possible moment — 2 a.m., right after an arrest, from a panicked family member who needs a lawyer now. We build call-only campaigns, 24/7 ad scheduling, and jail-release intent targeting so your phone rings first, and we manage it all to cost-per-signed-case.
See What Your Ad Budget Should Be Producing
Get a free Google Ads & Local Services Ads audit with a realistic cost-per-signed-case target for your market — in 30 seconds.
The Problems We Fix
Your best leads call at 2 a.m. — and get voicemail
Criminal intent spikes late at night and right after an arrest. If your ads aren't scheduled to run 24/7 with call-only formats and a phone that's actually answered, the family calls the next firm before your office opens.
You're paying for clicks when you need calls
A scared caller doesn't want to browse a website — they want a lawyer on the line. Standard search ads that dump traffic on a homepage waste spend. Without call-only ads and call extensions, you're optimizing for the wrong action entirely.
Broad terms bury you in the wrong searches
'Criminal record expungement forms,' 'how long does a case take,' law-student and journalist searches all click your expensive ads. Without tight negatives, urgent jail-release budget leaks into research and DIY queries.
You defend the client. We answer the phone.
Criminal defense is the vertical where timing beats everything. The client — or a frantic family member — is searching at the worst moment of their life, and they sign with whoever answers first. An agency running 9-to-5 ads and reporting 'clicks' is invisible exactly when it matters.
So we build criminal campaigns around the phone and the clock: call-only ads, 24/7 scheduling, and call tracking that ties every retained client back to the keyword and hour that produced it — all managed to cost per signed case, not clicks.
- Google Ads certified — Search, call-only, and Local Services Ads
- Every campaign managed to cost-per-signed-case, not clicks
- Bar-compliant criminal ad copy reviewed for rules in your state
24/7
LSA presence for the late-night, after-arrest searches
Local Services Ads for After-Arrest Searches
The Google Screened unit sits above every text ad with the verified badge trust that matters when a family is choosing a criminal lawyer in a panic — and you pay per lead, not per click.
- Firm + attorney license verification and background checks
- Profile built around criminal practice areas and courts served
- Invalid-lead disputes on wrong-number and spam calls
- Review integration to hold ranking inside the LSA unit
Call-Only Campaigns with 24/7 Scheduling
A panicked caller wants a lawyer on the line, not a landing page. We build call-only ads and call extensions scheduled around the clock, weighted to the late-night and weekend hours when arrests and urgent searches actually happen.
- Call-only ad formats that dial straight to intake
- 24/7 ad scheduling weighted to nights and weekends
- Negatives blocking 'expungement forms,' 'DIY,' jobs, research
- Geo-targeting to the counties and jails you serve
Call Tracking & Case Attribution
Criminal intake is a phone game, so attribution is a phone game. We wire dynamic call tracking with recordings into every ad so each retained client ties back to the keyword, campaign, and time of day that produced it.
- Dynamic call tracking with recordings on every ad
- Time-of-day and day-of-week reporting for scheduling
- Conversion imports so Google optimizes to answered calls
- Cost-per-signed-case reporting by charge type
Fast-Intake Landing Pages for Urgent Callers
When the click does land on a page, it has seconds. We build charge-specific landing pages with click-to-call above the fold, a one-line 'we answer 24/7' promise, and a short form for the callers who'd rather message than dial.
- Charge-specific pages (DUI, drug, assault, domestic, federal)
- Click-to-call sticky and '24/7 answered' messaging above the fold
- Sub-two-second mobile load for panicked one-handed searches
- Short after-hours message form for non-callers
From missed calls to a phone that rings first
Free Ad Audit
We audit your existing criminal campaigns and call data (or your market if you're starting fresh) — wasted spend, missing negatives, scheduling gaps, and the after-hours calls you're currently losing. You leave with a written plan whether you hire us or not.
Build & Launch
Call-only campaigns, 24/7 ad scheduling, Google Screened verification, dynamic call tracking, and charge-specific landing pages — engineered to put your firm on the line the moment an urgent search happens.
Optimize to Cost-Per-Case
Weekly bid, keyword, and schedule tuning against your call recordings, with monthly reporting tied to signed cases. We push budget toward the charge types and hours producing retained clients.
Every urgent search tied to a signed case.
Picture one report showing how many retained clients your ads produced this month, what each cost, which charge types to scale, and which hours drive the calls — no 'impressions,' no missed 2 a.m. leads.
- Your ads run 24/7 and your phone rings first on urgent searches.
- Call-only formats dial straight to intake instead of a homepage.
- Local Services Ads put the verified badge above every text ad.
- Every retained client traces back to the keyword, campaign, and hour.
- Negatives keep expungement-form and research searches off your invoice.
- You know your cost-per-signed-case by charge type — and it's trending down.
What unmanaged criminal ads quietly cost you.
Partner With A Company That Believes In The Golden Rule
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we're committed to treating your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond to provide exceptional service. Your trust means everything to us, and we are deeply invested in your success.
Trusted by growing law firms
“Black Cat Website Design is fantastic! Mike goes above and beyond, treating your website and online marketing presence as if it is his own, resulting in unmatched lead generation. I noticed an increase in quality leads immediately. Look no further than Black Cat!”
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