Google Ads for Bankruptcy Lawyers | Black Cat

For Bankruptcy & Debt-Relief Firms

Bankruptcy is a volume practice with thin margins per file — so efficiency is everything. We separate Chapter 7 and Chapter 13 intent, lean into free-consultation offers, and block the jobs, DIY, and credit-repair searches that inflate cost-per-case, all managed to cost-per-signed-case.

Google Ads Certified
Google Screened / LSA Setup
Cost-Per-Case Reporting

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Why bankruptcy law firms waste their ad budget

The problems we fix

01
Your per-file margin can't absorb wasted clicks
Bankruptcy is a volume business — each filing earns a modest, often flat fee. That leaves no room for sloppy spend. Without tight negatives and efficient bidding, a handful of wasted clicks per day quietly pushes your cost-per-case past what a Chapter 7 file is even worth.
02
You're mixing Chapter 7 and Chapter 13 into one campaign
A Chapter 7 filer and a Chapter 13 filer want different things and convert differently. Lumping them together means generic ads, wrong-fit landing pages, and budget spent where intent is weakest instead of concentrated on the chapter you can serve most profitably.
03
'Bankruptcy jobs' and DIY searches drain your budget
Search terms like 'bankruptcy filing fee,' 'file bankruptcy myself,' credit-repair, and 'bankruptcy jobs' all trigger your ads. Without aggressive negatives, a debt-relief budget bleeds into researchers and job-seekers who will never retain you.
04
You can't tell which offer or chapter drives filings
Debtors respond to free-consultation and low-fee offers, but which one produces actual filings? Without call tracking and attribution by chapter, you can't see which campaigns and offers convert — so you keep funding the ones that only generate calls.

Watch: 36 seconds

You paid for the click. Don't let a cold page lose the call.

Big-budget firms can outbid you on page one, and a generic landing page makes asking for help even harder. See how judgment-free pages built for Chapter 7 and Chapter 13 turn searches into consultations.

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Read the transcript

Right now, someone is up late, worried about debt, searching for a fresh start.

Firms with big budgets own page one. And a cold, generic website makes asking for help even harder.

Meet Black Cat, built for bankruptcy firms. Keough Law saw 680% more new callers in the last 90 days.

Pages that rank and get the call. Chapter 7, Chapter 13, judgment-free, right where people search.

The right clients call you, and you'll know where every one came from.

Get your free website audit at blackcatwebsitedesign.com.

Built for a volume practice

You file the cases. We protect the margin.

Bankruptcy is the opposite of personal injury: modest fees, high volume, and almost no room for waste. A campaign that looks 'fine' in another vertical can quietly run your cost-per-file above what a Chapter 7 even earns — and most agencies never look at it through that lens.

So we manage bankruptcy campaigns for efficiency at volume: split Chapter 7 and Chapter 13 intent, offer-driven ad copy, and ruthless negatives against jobs, DIY, and credit-repair searches — all wired to attribution and managed to cost per signed case.

Google Ads certified — Search, Local Services Ads, and Performance Max
Every campaign managed to cost-per-file, not clicks
Bar-compliant ad copy with required debt-relief disclosures

Bankruptcy strategist reviewing a Google Ads dashboard focused on cost per file and chapter mix

What we run

Built for bankruptcy law firms

01

Local Services Ads for Debt-Relief Searches

The Google Screened badge reassures a stressed debtor that you're a verified attorney, not a debt mill — and LSA sits above the map pack charging per lead, which keeps cost-per-file low in a thin-margin practice.

Firm + attorney license verification and background checks
Profile built around Chapter 7, Chapter 13, and debt relief
Invalid-lead disputes on wrong-number and spam calls
Review integration to build trust and hold LSA ranking

Local Services Ads for Debt-Relief Searches

Per Leadper-lead LSA keeps cost-per-file low in a volume practice

02

Chapter-Specific Search Campaigns

Separate Chapter 7 and Chapter 13 campaigns with intent-matched ad copy — 'Chapter 7 bankruptcy lawyer,' 'stop wage garnishment attorney,' 'Chapter 13 debt relief' — plus negatives that block jobs, DIY, and credit-repair searches.

Split Chapter 7 vs. Chapter 13 campaigns and bids
Negatives blocking 'jobs,' 'filing fee,' 'DIY,' credit repair
Free-consult and offer-driven ad copy tuned per chapter
Geo-targeting to the districts and counties you file in

Chapter-Specific Search Campaigns

03

Call & Case Attribution by Chapter

In a volume practice, knowing your true cost-per-file is survival. We wire dynamic call tracking and form attribution into intake so every filing ties back to the chapter, keyword, and offer that produced it.

Dynamic call tracking with recordings on every ad
Attribution split by chapter and offer
Conversion imports so Google optimizes to real consults
Cost-per-signed-case reporting by chapter

Call & Case Attribution by Chapter

04

Free-Consult Landing Pages & Fast Intake

A debtor under financial stress needs a clear, low-pressure next step. We build chapter-specific landing pages that lead with the free-consultation offer, click-to-call above the fold, and a short qualifying form built for efficient, high-volume intake.

Chapter-specific pages (7, 13) matching the search
Free-consult offer and click-to-call above the fold
Short qualifying form built for high-volume intake
Sub-two-second mobile load so low-margin clicks convert

Free-Consult Landing Pages & Fast Intake

A disciplined process

From wasted spend to efficient case volume

1
Step 1
Free Bankruptcy Ad Audit
We audit your existing campaigns and chapter mix (or your market if you're starting fresh) — wasted spend on jobs/DIY searches, negative gaps, chapter structure, and the cost-per-file you should target. You leave with a written plan whether you hire us or not.
2
Step 2
Build & Launch
Split Chapter 7 and Chapter 13 campaigns, Google Screened verification, free-consult landing pages, call tracking, and aggressive negatives — engineered to drive efficient volume at a cost-per-file your fees can support.
3
Step 3
Optimize to Cost-Per-File
Weekly bid, keyword, and negative-list tuning by chapter, with monthly reporting tied to filings. We scale the chapter and offers producing profitable volume and cut everything that inflates cost-per-file.

Get My Free Ad Audit

Ad spend that respects the margin

Every filing tied to a profitable click.

Picture one report showing how many filings your ads produced this month, your true cost-per-file by chapter, which offers convert, and where to scale — no 'impressions,' no jobs-search waste.

Your cost-per-file stays below the value of the filing — and it's trending down.
Chapter 7 and Chapter 13 each get intent-matched ads and pages.
Negatives keep jobs, DIY, and credit-repair searches off your invoice.
Local Services Ads bring per-lead pricing that suits a volume practice.
Every filing traces back to the chapter, keyword, and offer that produced it.
Free-consult pages turn stressed debtors into booked, qualified consults.

Bankruptcy firm intake team fielding a debt-relief consultation generated by Google Ads

Keough Law · last 90 days

680%

more new callers

When attorney Shaun Keough partnered with Black Cat, his firm was leaving cases on the table online. We rebuilt the site and SEO around intake, and the phones started ringing: more qualified callers, more form submissions, and a steady climb up Google for the searches that sign clients.

“Black Cat is fantastic! Mike treats your website and marketing like it's his own. I noticed an increase in quality leads immediately.”

680%increase in new callers

210%more form submissions

71%more keyword rankings

142first-page keywords

Shaun Keough of Keough Law, a Black Cat client

Shaun Keough, Keough Law

The Black Cat Website Design team

Our promise to you

Partner with a team that believes in the Golden Rule

Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.

Mike Ferraro

Founder, Black Cat Website Design

Mike Ferraro's signature

Get my free website audit

Where thin margins disappear

What unmanaged bankruptcy ads quietly cost you.

In a flat-fee practice, a few wasted clicks a day can push cost-per-file past what a Chapter 7 even earns.
One blended campaign hides which chapter is profitable and which is bleeding budget.
Without negatives, 'bankruptcy jobs' and DIY searches quietly consume debt-relief budget.
Untracked offers mean you keep paying for the free-consult message that generates calls but not filings.

Common questions

Google Ads for Bankruptcy Lawyers FAQs

Bankruptcy is a volume practice with a modest, often flat fee per file, so there's little margin to absorb wasted spend. A cost-per-click that's fine for personal injury can sink a bankruptcy campaign. We focus relentlessly on efficiency — tight negatives, chapter-specific bidding, and per-lead Local Services Ads — to keep cost-per-file below the value of the filing while still driving the volume the practice needs.
Yes. A Chapter 7 filer (liquidation, income-qualified) and a Chapter 13 filer (repayment plan, often to save a home or stop garnishment) search differently and want different things. Separating them lets us match ad copy and landing pages to intent, bid appropriately per chapter, and report cost-per-file for each — instead of averaging everything into one blurry campaign.
Aggressive negatives are the core of it. We block 'bankruptcy jobs,' 'filing fee,' 'file bankruptcy myself,' credit-repair, and student-research searches, run click-fraud monitoring, and concentrate bids on high-intent, chapter-specific terms. In a thin-margin practice, cutting wasted spend is usually the single biggest lever on cost-per-file.
They're often the strongest hook — a debtor under stress needs a low-pressure first step, and a free consultation lowers the barrier to calling. We build ad copy and landing pages around the offer, then use attribution to confirm which offers and chapters actually produce filings, so the message that converts gets the budget.
Bankruptcy clicks are typically less expensive than PI or DUI — often $5–$40 depending on chapter and market — but because per-file fees are modest, discipline still matters. The metric that counts is cost-per-signed-case relative to your fee per filing. We model a realistic budget and target cost-per-file for your chapter mix and market on the free audit call.
Yes. We review ad copy and landing pages against ABA Model Rules 7.1–7.5 and your state's attorney-advertising rules, include any required 'debt relief agency' disclosures under the Bankruptcy Code where applicable, avoid guarantees of outcome or prohibited comparative claims, and handle responsible-attorney attribution for your jurisdiction.

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Results in 24-48 hours

Rather talk it through?

Call available 7 days a week(407) 506-5785 Email, fast response timescontact@blackcatwebsitedesign.com