Mass Tort Marketing That Signs Qualified Claimants
Mass tort isn't won with clicks — it's won with qualified claimants. We run the full funnel around your active campaigns: SEO that ranks fast, paid media that scales, and qualification-first intake that filters the junk before it ever reaches your team. New campaigns live in 48–72 hours, built to compete with the giant lead-gen shops on quality, not spend.
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The Problems We Fix
You're paying lead-gen shops for junk claimants
The big mass tort lead-gen networks sell the same unqualified leads to a dozen firms — no confirmed exposure, no diagnosis, wrong jurisdiction. You pay per lead, your intake team drowns in tire-kickers, and the qualified claimants are long gone. You're renting volume, not building a pipeline you own.
By the time you launch a campaign, the window's closed
When an MDL opens, the best claimants sign in the first 90 days. If your landing pages, ads, and intake aren't live within days, the giant firms and lead-gen shops sweep the market before you've even briefed your team. Speed to launch is the whole game — and most firms move in weeks, not hours.
SEO, ads, and intake are three disconnected vendors
Your SEO agency doesn't talk to your ad buyer, and neither of them built your intake forms. So paid traffic hits pages that don't convert, organic rankings feed forms that let junk through, and nobody owns the number that matters: qualified claimants signed. A tort campaign needs one connected funnel, not three silos.
You run the cases. We run the funnel.
I got tired of watching good firms pour money into lead-gen networks and get back the same recycled, unqualified claimants everyone else was buying — no exposure, no diagnosis, wrong state. In mass tort, that's not a marketing problem you can outspend; it's a funnel problem. Volume without qualification just buries your intake team.
So we build the whole funnel around your active campaigns: SEO that ranks fast, paid media that scales, and intake that qualifies before it captures. New campaigns go live in 48–72 hours, every channel points at the same conversion-built pages, and we report on one number — qualified claimants signed, not clicks or raw leads.
- Full-funnel — SEO, paid, and intake built as one system, not three vendors
- New campaigns live in 48–72 hours when an MDL opens
- Bar-compliant content reviewed for advertising rules in your state
48–72 hrs
to launch a new campaign
Campaign Landing-Page Factory
Every active tort gets a dedicated, conversion-built landing page — Roundup, Paraquat, Camp Lejeune, AFFF firefighting foam, hair relaxer, talc, Ozempic — wired with campaign-specific intake, compensation-range content, and state SOL explainers. When a new MDL opens, we launch, not scramble.
- Dedicated page per active tort, not a generic head-term page
- Programmatic architecture for rapid new-campaign launches
- Compensation-range and bellwether content (properly disclaimed)
- State-specific statute-of-limitations explainers
Qualification-First Intake
Junk claimants never reach your team. Every campaign form asks the disqualifying questions first — exposure window, diagnosis, jurisdiction, prior filing — so intake captures the data that determines case value before it ever captures contact info. Your team spends its hours on viable claimants, not tire-kickers.
- Exposure-window and diagnosis qualifiers per tort
- Jurisdiction and statute-of-limitations screening built in
- Prior-filing and prior-counsel disqualifiers upfront
- Non-qualifiers routed out before they hit your team
Multi-Channel Claimant Acquisition
One channel never fills a campaign. We run acquisition across organic search, paid search and social, and retargeting — coordinated so every channel points at the same conversion-built pages and the same qualified-intent audience. Organic compounds for free while paid scales the campaigns that are moving right now.
- Long-tail organic that compounds without ad spend
- Paid search and social on qualified-intent queries
- Retargeting to recover researching claimants
- One connected funnel across every channel
Co-Counsel & Referral Pipeline
Whether you're lead counsel on the MDL or trading volume for a co-counsel position, we build claimant-quality scoring and clean referral handoff into the funnel — so you route claimants on exposure strength and diagnosis severity, not raw count, and every relationship runs on qualified volume.
- Claimant-quality scoring on exposure and diagnosis
- Clean referral handoff and conflict-check integration
- MDL-leadership routing on pre-agreed terms
- Volume-trading pipeline for co-counsel positions
From lead-gen dependence to a pipeline you own
Free Mass Tort Audit
We map the active torts worth pursuing, benchmark your funnel against the lead-gen shops and firms winning those campaigns, and identify where you're bleeding budget on junk. You leave with a prioritized campaign plan and qualified-claimant economics — whether you hire us or not.
Build the Funnel
We stand up the campaign landing-page factory, wire in qualification-first intake, and launch multi-channel acquisition across organic and paid — all connected so any new campaign goes from viable to live in 48–72 hours instead of weeks.
Scale & Report
We launch new campaigns as MDLs open, scale the channels that are converting, and route qualified claimants into your intake or co-counsel pipeline. Every claimant traces back to the exact campaign and channel that drove it, so we double down on what pays.
A pipeline full of qualified claimants.
Picture every active campaign live within days of launch — organic compounding for free, paid scaling the torts that are moving, and intake filtering the junk so your team only touches claimants who can actually be signed.
- New campaigns launch in 48–72 hours, not weeks.
- Intake qualifies on exposure and diagnosis before capturing contact info.
- Junk-claimant volume drops while qualified volume climbs.
- Organic compounds for free while paid scales the live campaigns.
- Cost-per-qualified-claimant undercuts what you paid lead-gen shops.
- Your co-counsel pipeline runs on claimant quality, not raw count.
What renting leads instead of owning a funnel costs you.
Partner With A Company That Believes In The Golden Rule
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we're committed to treating your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond to provide exceptional service. Your trust means everything to us, and we are deeply invested in your success.
Trusted by growing law firms
“Black Cat Website Design is fantastic! Mike goes above and beyond, treating your website and online marketing presence as if it is his own, resulting in unmatched lead generation. I noticed an increase in quality leads immediately. Look no further than Black Cat!”
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