We researched 1,349 family law keywords in Semrush, scored 24 practice areas by value and difficulty, and turned it into a 91-page sitemap with a build order. Use it to plan your site, or see exactly where your firm is missing.
'Divorce lawyer' and 'family lawyer' together pull 751,000 searches a month, and both are competitive. The faster wins are the specific situations people search for when they're ready to hire: prenups, military divorce, high-net-worth divorce, uncontested divorce, custody and support. Build those pages around the hub, in the right order.
Key takeaways
Whatthedatatellsyoubeforeyoubuildapage
01
Divorce and the hub carry the volume
'Divorce lawyer' gets 450,000 searches a month and 'family lawyer' gets 301,000. Each page covers roughly 800,000 searches across its keywords, at an average KD of 40 to 43. They anchor everything, but they take time.
02
Prenups are the high-value surprise
'Prenuptial agreement lawyer' has 33,100 monthly searches at about $14.70 a click and a KD of 23. That's more valuable per search than 'divorce lawyer,' and easier to rank for.
03
Military and high-net-worth divorce are easy money
'Military divorce attorney' has 4,400 searches a month at $11.90 a click and KD 7. 'High net worth divorce lawyer' runs $18.65 a click at KD 6. Small pages, very winnable, and the clients are worth it.
04
Custody and support are winnable core pages
'Child custody lawyer' and 'child support lawyer' each get 22,200 searches a month. The child support page averages KD 17, and 'uncontested divorce attorney' adds 14,800 searches at KD 15 to 17.
05
Calculators bring traffic, not clicks you could buy
'Florida child support calculator' gets 5,400 searches a month at KD 15, but the page's CPC is about 25 cents. Treat calculators as lead capture that links to your support and alimony pages, not as a money page.
06
People research before they call
'What is alimony' gets 14,800 searches a month and 'how much does a divorce cost' gets 5,400. Every practice area comes with the questions to answer, and 47 supporting guides link back to the pages that book consults.
24 practice areas, ranked
Thefamilylawpagescorecard
Opportunity weighs what a page's traffic would cost to buy against how hard it is to rank. Longer bars are more valuable and more winnable. Select a practice area to see its keywords.
Build
divorce lawyer
786.4K
$9.60
43
P1
family lawyer
871.6K
$8.18
40
P1
prenuptial agreement lawyer
94K
$12.36
22
P1
child custody lawyer
93K
$8.06
29
P1
child support lawyer
74.8K
$6.47
17
P1
uncontested divorce attorney
50.2K
$6.67
21
P1
divorce mediation lawyer
50.8K
$5.23
25
P1
alimony lawyer
55.9K
$3.63
26
P1
military divorce attorney
17.1K
$9.07
9
P1
high net worth divorce lawyer
12.1K
$10.27
7
P1
how to file for divorce in florida
79.4K
$2.29
46
P2
paternity lawyer
33.4K
$3.07
20
P2
domestic violence injunction lawyer
18.8K
$4.46
49
P2
contested divorce lawyer
4.9K
$5.31
7
P2
parenting plan lawyer
14.8K
$1.52
35
P3
stepparent adoption lawyer
6.5K
$2.81
21
P2
child relocation lawyer
2.9K
$4.94
4
P2
annulment lawyer
9.1K
$1.76
22
P2
child support modification lawyer
3.6K
$3.12
24
P2
gray divorce lawyer
27.7K
$0.35
53
P3
florida child support calculator
17.1K
$0.25
19
P1
enforcing divorce decree
1.3K
$0.99
7
P3
bridge the gap alimony florida
3.6K
$0.31
10
P2
divorce property division
1.1K
$0.91
29
P3
Volume is monthly U.S. searches across all of the page's keywords. CPC is weighted by volume across keywords with ad data; a dash means Semrush has no CPC for it. KD is average keyword difficulty (0-100): EasyMediumHardVery hardP1 build first P2 next P3 later
528 keywords, grouped by page
Thepractice-areakeywordexplorer
Every practice area with its target keywords, sub-pages, the questions to answer on the page, and the guides that support it.
Divorce
/family-law/divorce/
P1
“Divorce lawyer” shows very strong commercial demand (volume 450,000, CPC $10.62, KD 47). Close variants like “divorce attorney” (49,500, CPC $10.30) and “near me” terms add meaningful local intent, justifying a standalone core money page.
Structure and internal linking in one view. Guides link up to their practice area, and practice areas link up to the hub. Open any practice area to see its pages.
Family law/family-law/871.6K/moP1
Divorce/family-law/divorce/3 pages786.4K/moP1
Divorce lawyer for men/family-law/divorce/for-men/57.3K/moP2
How much does a divorce cost? Fees, filing, and hidden expensesGuide/family-law/divorce/how-much-does-a-divorce-cost/5.4K/moP2
How to get a divorce: options and timelinesGuide/family-law/divorce/how-to-get-a-divorce/4.4K/moP3
Prenups and postnups/family-law/prenuptial-agreements/3 pages94K/moP1
Violation of Injunction for Protection Against Domestic Violence/family-law/domestic-violence-injunctions/violation-of-injunction/100/moP2
Domestic violence and domestic abuseGuide/family-law/domestic-violence-injunctions/domestic-violence-and-abuse/18.1K/moP3
Injunction for Domestic Violence in Florida: Step-by-Step GuideGuide/family-law/domestic-violence-injunctions/injunction-for-domestic-violence-florida/70/moP3
Annulment and legal separation/family-law/annulment-legal-separation/2 pages9.1K/moP2
Low KD (~3) with targeted intent (320/mo + FL variants); reliable inbound from stepchild adoption questions.
Found in the data
Newpageopportunities
Low-difficulty local terms the original plan didn't include. Small volume, but often fast to win and high intent.
Domestic violence and domestic abuse
18,100/mo50$4.47 CPC
High-volume informational demand (18,100/mo, KD 50) justifies a resource page that educates, interlinks to the Domestic Violence Injunctions service page, and captures upstream queries to funnel to consultations.
Uncontested divorce meaning
1,000/mo16$0.92 CPC
Clear definitional intent (1,000/mo, KD 16) supports a short explainer under Uncontested Divorce, reducing bounce and funneling readers into the service CTA and cost/filing guides.
Marriage prenup contract
1,600/mo46$7.92 CPC
Mid‑funnel research intent (1,600/mo, ~$7.92 CPC, KD 46) aligns with users considering a lawyer-drafted agreement; pairs well with pricing/steps CTAs on the Prenups page.
Military family law
210/mo8$8.65 CPC
Broader military‑specific family law interest (210/mo, ~$8.65 CPC, KD 8) complements the Military Divorce pillar and helps capture non‑divorce military matters while channeling to divorce/custody/support subpages.
Turn the map into a strategy
Howtousethisfamilylawkeywordmap
01
Build the P1 pages first
The hub, divorce, prenups, child custody, child support, uncontested divorce, mediation, alimony, military divorce, high-net-worth divorce and the calculators carry most of the demand. Get those live and strong before anything else.
02
One situation, one page
Each page owns its whole keyword cluster: 'lawyer,' 'attorney,' 'near me' and 'best' variants together. Split pages only when the situation is truly different, like contested versus uncontested divorce, or military divorce.
03
Answer the questions on the page, then go deeper in guides
Put the FAQ questions for each practice area on that page. Where a question has real volume on its own, like 'how to file for divorce in Florida' at 2,400 a month, give it a guide that links back to the money page.
04
Link in the same shape as the sitemap
Guides link up to their practice-area page, practice-area pages link up to the hub, and the hub links down to every practice area. The calculators should link straight to child support and alimony. The sitemap below is the internal linking plan.
05
Pick off the low-difficulty pages early
Contested divorce ($12.97 CPC for its primary term, KD 4), child relocation (KD 4) and stepparent adoption (KD 3) are small but fast to rank, and the people searching them are close to hiring.
Avoid these traps
4commonmistakeswithfamilylawkeywords
Putting every kind of divorce on one page
Someone with a simple uncontested divorce, a service member, and a business owner protecting assets are searching for different things. One generic divorce page loses to firms with a page for each situation.
Writing money pages for research questions
'What is alimony' gets 14,800 searches a month, but most of those people aren't hiring yet. Answer it in a guide that links to your alimony page, and keep the money pages focused on people ready to talk to a lawyer.
Ignoring your state's terms
Florida calls custody 'timesharing' and has its own alimony types, like bridge-the-gap and durational. Family law is state law, so your pages should use your state's terms, rules and process.
Judging pages by volume alone
The gray divorce page covers about 27,700 searches a month, but at a $0.35 CPC and KD 53. The military divorce page has less than two-thirds of that volume and is worth far more. Look at value and difficulty, not just searches.
Law firm marketing partner
A 91-page plan is a lot to build between hearings
Family law clients are stressed and comparing firms carefully before they call. Turning this map into ranking pages means writing practice-area pages that are clear and reassuring, building guides that actually answer the question, linking it all together, and keeping your Google Business Profile and reviews in step.
That's the work we do for family law firms, tracked to real calls and consult requests rather than traffic. If you'd rather focus on your clients than build pages, we can take it from here.
Every keyword, volume, difficulty score and CPC comes from Semrush's U.S. database, pulled in September 2026 from 36 seed keywords across 24 planned practice-area pages. AI was used only to group keywords into pages and suggest structure; any keyword it suggested that wasn't in the Semrush data was thrown out.
This map lands on 91: one family law hub, 43 practice-area and sub-pages, and 47 supporting guides. You don't need all of them on day one. Start with the P1 pages, like the hub, divorce, prenups, child custody and child support, then add the rest in the build order.
Look for low average difficulty with real hiring intent. Child relocation (KD 4), contested divorce (KD 7), high-net-worth divorce (KD 7) and military divorce (KD 9) are far more winnable than 'divorce lawyer' or 'family lawyer.' Local versions of these terms are easier still.
Family law clients usually pay hourly or on a retainer rather than the firm taking a share of a settlement, so each case is worth less to advertisers and they bid less. 'Divorce lawyer' runs about $10 a click. That still adds up fast, which is why ranking organically pays off.
The structure does. The practice areas, question-style guides and build order apply in any state. Some keywords here are Florida-specific, like timesharing, bridge-the-gap alimony and the Florida child support calculator, so swap in your own state's terms and rules.
For competitive terms like 'divorce lawyer,' expect 6 to 12 months or more of consistent work. Low-difficulty pages like military or high-net-worth divorce and question-style guides can move in a few months. Nobody honest can promise a specific ranking or date.
Keyword data is from Semrush's U.S. database as of September 2026. Volume, difficulty and CPC are directional and shift over time. Check them again before building a campaign around any single term.
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