Business Law Firm Website Design for B2B Clients | Black Cat

For Business Law Firms

Owners, founders, and general counsel don't hire from a hero banner. They compare three to five firms over weeks, read your content, check your attorneys, and loop in partners before they call. We design business law firm websites with matter-type and industry architecture, deep attorney bios, a clear fee model, and intake that qualifies on retainer fit.

Multi-Attorney, Multi-Office Architecture
Scalable Bio + Practice-Area CMS
ABA 7.1 + State-Bar Compliance Reviewed

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Why business law firms need a better website

The problems we fix

01
B2B buyers shortlist on depth, and a thin site drops off the list
A founder choosing outside counsel reads your practice pages, your attorney bios, and whatever you've published before they ever reach the contact form. A brochure site with one 'Business Law' page and a stock skyline photo gives them nothing to evaluate, so the firm with the deeper site gets the call, even when yours is the better firm.
02
Your matter-type and industry expertise is invisible
Formation, contracts, M&A, commercial litigation, IP, regulatory, franchise: business law is a dozen practices under one heading. When your site lumps them together, the SaaS founder reviewing a term sheet and the manufacturer in a supplier dispute both leave without seeing that you've handled exactly their matter.
03
Partners and associates are hidden behind a single team page
Business clients hire people, not logos. They want to know who will actually run the deal, what transactions that attorney has closed, and who backs them up. A grid of headshots with two-line bios can't carry that weight, and it makes a multi-attorney firm look like a solo practice.
04
Ambiguous fees turn a shortlisted firm into a skipped one
B2B buyers need to know whether you work on flat fee, hourly, monthly general-counsel retainer, or a hybrid before they bring you to their partners. When the site won't say, the buyer moves on to the firm that did.

Watch: 38 seconds

A generic website doesn't prove you know their industry.

Decision makers hire the firm that clearly understands their business. See why a generic site loses them, and what a business law site written for owners and GCs does instead.

0:00 / 0:00

Read the transcript

Right now, a business owner needs a lawyer before the deal, the filing, or the audit.

Firms with big budgets own page one. And a generic website doesn't prove you know their industry.

Meet Black Cat, built for business, IP, and tax law firms. Keough Law saw 680% more new callers in the last 90 days.

Pages that rank and get the call. Contracts. Trademarks. Tax disputes. Written for decision makers, right where they search.

The right clients call you, and you'll know where every one came from.

Get your free website audit at blackcatwebsitedesign.com.

Why Business Firms Build With Black Cat

You advise the business. Your site has to prove it.

Your clients are owners, founders, and general counsel who evaluate outside counsel the way they evaluate any vendor: carefully, over weeks, with partners weighing in. A generic brochure site gives them nothing to evaluate, and they shortlist the firm whose site shows depth instead.

We only build for law firms, and we design business law sites around how B2B buyers actually decide. You get a dedicated strategist and a direct line, no offshore build teams, no ticket queues, and a site structured around your matters, industries, and attorneys.

Matter-type and industry architecture, not one blended practice page
Attorney bios deep enough to win a partner-level review
Fee-model clarity that keeps you on the shortlist

Business attorney advising a founder across a conference table

What we build

Built for business law firms

01

Matter-Type Practice Architecture

Each business-law matter gets its own page tree with buyer-appropriate depth: entity formation, contract drafting and review, M&A and business sales, commercial litigation by dispute type, IP, regulatory, and franchise. Every page answers the questions a decision maker asks, shows relevant experience, and ends with a consultation path built for that matter.

Dedicated pages per matter type, not one blended 'Business Law' page
Commercial litigation split by dispute (breach, fraud, partnership)
Matter-specific consultation paths and FAQs
Structure that SEO can extend without a redesign

Matter-Type Practice Architecture

02

Industry + Stage Pages

Founders search by who they are, not by practice-area name. Industry pages (SaaS, healthcare, fintech, manufacturing) and funding-stage pages (pre-seed, Series A, growth) speak each buyer's language, show matters you've handled in their space, and route them to the attorney who knows their industry.

Industry landing pages with sector-specific proof
Funding-stage pages for startups and growth companies
Attorney routing by industry experience
Narrow-intent pages that convert better than generic ones

Industry + Stage Pages

03

Authority Content + Deep Attorney Bios

A content library built for how B2B buyers vet counsel: playbooks, contract checklists, and regulatory explainers designed to be shared on LinkedIn, plus attorney bios with representative matters, industries served, and published work. Every piece of content is attributed to the attorney who wrote it, so expertise and people reinforce each other.

Bios with representative matters and industries served
Insights library with author attribution
Gated checklists and playbooks for founders and GCs
LinkedIn-ready share images and layouts

Authority Content + Deep Attorney Bios

04

Fee-Model Clarity + Retainer-Qualified Intake

Clear fee-model pages that explain how you bill each type of matter, without publishing a rate card. Intake captures entity type, revenue range, matter urgency, and fee-model preference upfront and routes to the right partner, so first consultations are with buyers who already fit.

Fee-model explainers by matter type (flat, hourly, retainer)
Entity-type and revenue-range qualifying fields
Urgency-based routing to the right partner
Consultation booking tuned for founders and GCs

Fee-Model Clarity + Retainer-Qualified Intake

A clear, simple path

From brochure site to shortlist, in three steps

1
Step 1
Practice + Buyer Audit
We map your matter types, the industries you serve, your attorneys' experience, and where B2B buyers drop off today, then hand you a prioritized plan, even if you never hire us.
2
Step 2
Build the B2B Site
Matter-type and industry page trees, deep attorney bios, an authority content library, fee-model pages, and retainer-qualified intake wired into your CRM.
3
Step 3
Grow With the Firm
New attorneys, practices, and industries plug into the same system without a redesign, and every consultation traces back to the page that drove it.

Get My Free Firm Website Audit

Picture next quarter

Buyers arrive at the consultation already convinced

Imagine a founder finding your SaaS page, reading the partner's bio and a financing checklist she wrote, seeing exactly how you bill, and booking a consultation with the right attorney.

Buyers find the exact matter and industry you handle.
Attorney bios carry the weight of a partner-level review.
A clear fee model keeps you on the shortlist.
Intake qualifies on retainer fit before the first call.
Authority content gets shared on LinkedIn and brings buyers back.
New attorneys and practices go live without a redesign.

Business attorney closing a general-counsel engagement with a company founder

Keough Law · last 90 days

680%

more new callers

When attorney Shaun Keough partnered with Black Cat, his firm was leaving cases on the table online. We rebuilt the site and SEO around intake, and the phones started ringing: more qualified callers, more form submissions, and a steady climb up Google for the searches that sign clients.

“Black Cat is fantastic! Mike treats your website and marketing like it's his own. I noticed an increase in quality leads immediately.”

680%increase in new callers

210%more form submissions

71%more keyword rankings

142first-page keywords

Shaun Keough of Keough Law, a Black Cat client

Shaun Keough, Keough Law

The Black Cat Website Design team

Our promise to you

Partner with a team that believes in the Golden Rule

Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.

Mike Ferraro

Founder, Black Cat Website Design

Mike Ferraro's signature

Get my free website audit

The cost of a brochure site

Every thin page hands a retainer to a rival firm.

B2B buyers shortlist on depth, and a thin site drops off the list before you ever get the call.
Business retainers are worth far more than a typical consumer matter, so each one lost is a serious revenue miss.
Founders and GCs vet your attorneys online first, and two-line bios quietly end the conversation.
When your fee model is unclear, buyers pick the firm that explained theirs.

Common questions

Business Law Firm Website Design FAQs

Consumer clients usually call from urgency after a quick look. Business clients run a structured evaluation: they compare several firms over weeks, read substantive content, check who will handle the matter, and often need partner or board sign-off before reaching out. A business law site has to prioritize depth, attorney credibility, and fee clarity over the urgent calls-to-action that drive consumer intake.
Both. Matter-type pages ('commercial contract attorney', 'M&A lawyer') match how many buyers search and give you the core practice structure. Industry and stage pages ('SaaS startup lawyer', 'healthcare compliance attorney') catch narrower, higher-intent buyers who want counsel that knows their space. We build the matter-type tree as the backbone and layer industry pages on top, cross-linked so buyers can reach either way.
Publish your fee model, not necessarily your rates. Explaining which matters are flat fee, which are hourly, and how a general-counsel retainer works pre-qualifies inquiries without turning your firm into a price comparison. B2B buyers reward that clarity, and ambiguity is one of the most common reasons a shortlisted firm doesn't get the call.
Each attorney gets a full profile: practice focus, industries served, representative matters, published work, and credentials, managed from a CMS so new hires go live quickly without a developer. Matter and industry pages pull in the relevant attorneys automatically, so a buyer reading about SaaS financings sees the partner who runs them.
Yes. Intake forms can send entity type, matter type, revenue range, urgency, and fee-model preference into Clio, MyCase, PracticePanther, HubSpot, or Salesforce, so the partner receiving the lead has context before the first call. Consultation booking can connect to each attorney's calendar.
It scales with the number of matter types, industry pages, attorneys, and integrations. A focused firm with a few core practices is on the lower end; a multi-office firm with deep industry coverage and a content library is on the higher end. Because business retainers are typically much larger than consumer matters, a single new general-counsel client can go a long way toward covering the build. Exact numbers come on the free audit call.

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