Free resource · Law firm keyword research
Keyword research for each practice area, grouped into the pages that should rank for them. Every group comes with volume, difficulty and cost per click, the questions clients search before they call, and a sitemap with a build order.
- 5,573Keywords researched
- 113Case types scored
- 388Pages mapped
- 4Practice areas, more coming
Pick a practice area
The keyword groups
26 case types · 95 pages
Personal injury keywords
Car, truck, motorcycle, wrongful death, slip and fall and 21 more case types, scored by value and difficulty and mapped to a 95-page sitemap.
- 1,509Keywords researched
- 8MMonthly searches
Top opportunities- Personal injury (hub)personal injury lawyer2.6M/mo
- Car accidentscar accident lawyer1.2M/mo
- Truck accidentstruck accident lawyer535.1K/mo
- Motorcycle accidentsmotorcycle accident lawyer321.4K/mo
- Wrongful deathwrongful death lawyer390.8K/mo
33 case types · 127 pages
Criminal defense keywords
DUI, traffic, federal, violent, sex, drug and white collar charges plus 26 more, scored by value and difficulty and mapped to a 127-page sitemap.
- 1,606Keywords researched
- 4MMonthly searches
Top opportunities- Criminal defense (hub)criminal defense lawyer1M/mo
- DUIdui lawyer389.7K/mo
- Traffic and suspended licensetraffic ticket lawyer156.7K/mo
- Drug crimesdrug crime lawyer99.8K/mo
- Sex crimessex crime lawyer38.8K/mo
24 case types · 91 pages
Family law keywords
Divorce, custody, child support, alimony, prenups and 19 more matters, scored by value and difficulty and mapped to a 91-page sitemap.
- 1,349Keywords researched
- 3.9MMonthly searches
Top opportunities- Divorcedivorce lawyer786.4K/mo
- Family law (hub)family lawyer871.6K/mo
- Prenups and postnupsprenuptial agreement lawyer94K/mo
- Child custody and timesharingchild custody lawyer93K/mo
- Child supportchild support lawyer74.8K/mo
30 case types · 75 pages
Bankruptcy keywords
Chapter 7, Chapter 13, wage garnishment, foreclosure, credit card debt and 25 more topics, scored by value and difficulty and mapped to a 75-page sitemap.
- 1,109Keywords researched
- 3.2MMonthly searches
Top opportunities- Bankruptcy (hub)bankruptcy lawyer354.3K/mo
- Credit card debtcredit card debt relief98.4K/mo
- Chapter 7chapter 7 bankruptcy lawyer169K/mo
- Stop wage garnishmentstop wage garnishment85.8K/mo
- Chapter 13bankruptcy 13 lawyer98.2K/mo
How each group is built
From raw keywords to a site plan
- 01
Pull the real numbers
Every keyword, search volume, difficulty score and cost per click comes from Semrush's U.S. database. Nothing is estimated or made up.
- 02
Group keywords by the page that should own them
'Lawyer,' 'attorney,' 'near me' and 'best' variants with the same intent go on one page, so your own pages don't compete with each other.
- 03
Score every page
Each page is scored on what its traffic would cost to buy and how hard it is to rank, so you build the valuable, winnable pages first.
- 04
Turn it into a sitemap
The result is a full site plan: practice-area pages, the questions to answer on each, supporting guides, and the order to build them.
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