Personal Injury Attorney SEO That Ranks Your Name
Lead-mill firms can outspend you on ads. They can't outrank your name. We build the Person schema, jury-verdict pages, authored thought leadership, and peer-citation network that holds the top of your personal SERP — so referring attorneys and serious prospects find the expert they expected.
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The Problems We Fix
Billboard firms are burying your name on Google
Prospects searching your name see firm directories, old bar-association profiles, and — worse — PI aggregators that list you alongside fifty other 'accident attorneys.' Your actual credentials, verdicts, and authored work are nowhere on the first page.
Referring attorneys vet you by SERP, not by reputation
A partner at another firm about to send you a referred case quietly types your name into Google. Whatever surfaces first decides whether the referral is made. A thin or outdated SERP ends referrals you never knew were coming.
Your verdicts and settlements aren't ranking for you
You've won seven-figure results that should anchor your reputation online — but the case studies live buried on your firm site, with no Person schema, no press coverage, and no linked authority. Google has no way to connect those wins to your name.
You earned the verdicts. We make Google show them.
You didn't spend a career trying cases to watch a lead-mill firm with a bigger ad budget define your name on Google. Your verdicts, your authored work, and your peer recognition are the one SERP those firms can never outbid you on — but only if someone builds it.
We only build campaigns for law firms and attorneys, and personal-brand SEO is what we do. You get a dedicated strategist and a direct line — no offshore teams, no ticket queues — reporting on the SERP that decides whether a referral is made.
- Attorney personal-brand specialists — not generalists dabbling in legal
- Every asset drafted to ABA Rule 7.1 and your state's advertising rules
- Built to convince referring attorneys and serious prospects, not tire-kickers
75%
of prospects Google your name before calling
Person-Schema Authority on Every Owned Page
Your bio, firm profile, LinkedIn, Avvo, and Martindale pages all get Person schema marked up so Google treats them as authoritative nodes about a single entity — you. Your jury verdicts, published work, and bar memberships all feed into the same knowledge graph.
- Person schema on every owned and claimed property
- Consistent bar admission, firm affiliation, and practice-area signals
- Knowledge panel triggers where eligibility permits
- Bio-level E-E-A-T optimization: authored, reviewed, verified
Verdict + Settlement Pages That Rank
Each significant result gets its own indexable, press-quality case summary linked to your bio, with schema-tagged case metadata. Prospects Googling 'personal injury attorney [your city]' find pages that read like peer-reviewed credentials, not marketing copy.
- Press-style case summaries (bar-compliant, no prohibited comparisons)
- Schema-tagged case metadata where rules allow
- Canonical bio linkbacks on every verdict page
- Opposing-counsel and venue context that filters for sophisticated prospects
Controlled Review Distribution
Avvo, Martindale, Super Lawyers, Google — sophisticated prospects check the directories other attorneys use. We orchestrate a bar-compliant review program that puts your highest-caliber reviews on the platforms referring attorneys respect, in the order they check them.
- Bar-compliant review solicitation (no coached or incentivized reviews)
- Distribution across Avvo, Martindale, Super Lawyers, and Google
- Highest-caliber reviews surfaced in the order peers vet you
- Review schema wired to your Person entity for star-eligible results
Authored Thought Leadership on PI Niches
Published articles on narrow PI niches (TBI, commercial trucking, rideshare liability, product defect) with your byline and Person schema. The publications your peers read, the angles no lead-mill attorney will ever write about — both signals to Google and to referral sources that you're the expert.
- Bylined articles on narrow, high-value PI niches
- Person-schema authorship on every published piece
- Placement in publications your referral sources actually read
- Angles lead-mill competitors will never write about
From invisible to authoritative, in three steps
Brand-SERP Audit
We map exactly what surfaces when a referring attorney or serious prospect Googles your name today — the directories, the aggregators, the gaps — and hand you a prioritized plan, even if you never hire us.
Build the Authority Stack
Person schema on every owned property, compliant verdict pages, controlled review distribution, and authored thought leadership — wired up in the first 30 days so your reputation is finally indexable.
Compound Every Week
New verdicts, new authored work, and defensive monitoring keep the top of your personal SERP yours. Every retained or referred case traces back to the query that surfaced you.
The name they Google returns the expert you are
Imagine the referring partner about to send you a seven-figure case typing your name, and finding verdicts, authored work, and peer recognition instead of a lead-mill aggregator.
- Your verdicts and settlements anchor the first page of your name.
- Referring attorneys vet you in two searches and make the introduction.
- Your Person schema triggers a knowledge panel for your name.
- Authored PI niche content ranks for the prospects worth representing.
- Peer-selected reviews out-signal the billboard firms nearby.
- The lead-mill ad budget can't touch the SERP that decides referrals.
Every stale search is a referral you'll never know you lost.
Partner With A Company That Believes In The Golden Rule
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we're committed to treating your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond to provide exceptional service. Your trust means everything to us, and we are deeply invested in your success.
Trusted by growing law firms
“Black Cat Website Design is fantastic! Mike goes above and beyond, treating your website and online marketing presence as if it is his own, resulting in unmatched lead generation. I noticed an increase in quality leads immediately. Look no further than Black Cat!”
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