Free 90-day plan · For law firms
Most firms know they should be doing more marketing. Few know what to do first. We look at your site, your market and your practice area, then hand you a prioritized, week-by-week plan for SEO, content, your website and conversions.
Send your website. We'll map the next 90 days of work, in order.
The problem
Blog posts, new pages, Google Ads, reviews, a redesign, AI search. Every agency pitch adds to the list. Without an order of operations, firms either do a little of everything or nothing at all, and neither one moves the phone.
Sound familiar?
The cost of doing nothing
What's inside the blueprint
Every task is ranked by likely impact and effort, then placed in the month it should happen.
The practice-area pages to build or fix first, the local SEO and Google Business Profile work, and the technical issues worth fixing now.
The client questions to answer and the guides to write, chosen from real search data for your practice area, not generic blog ideas.
Speed, mobile experience, structure and messaging fixes, written so a visitor knows in seconds what you do and how to start.
Calls to action, forms, tap-to-call, call tracking and intake improvements that turn more visitors into consultations.
Everything above placed into month one, two and three, so you know what happens this week and what can wait.
Sample plan · Estate planning firm
90-Day Growth Blueprint
What you'll get
No 60-page PDF. Clear findings, what each one means for your firm, and what to do about it, in plain English.
Illustrative example. Your blueprint is built from your own site and market.
Where the plan starts
Our keyword research ranks every page a firm could build by search demand, click value and difficulty. This is the build order it produced for each practice area. Your blueprint adjusts it to what your site already has and what your competitors are doing.
Days 1–30
/personal-injury/Hub targets 673k/mo core term and variants with very high CPC; anchors internal linking for all PI sub‑pillars.
/personal-injury/car-accidents/Massive demand (550k/mo) and high CPC (~$158); moderate KD makes it a top revenue driver.
Days 31–60
/personal-injury/truck-accidents/Premium CPC (~$273) with strong volume (165k/mo); high lead value justifies early build.
/personal-injury/motorcycle-accidents/High volume (110k/mo), strong CPC (~$223), and lower KD (~25) for winnable traffic.
Days 61–90
/personal-injury/wrongful-death/135k/mo with moderate KD (~23); sensitive, high‑value cases with strong conversion potential.
/personal-injury/slip-and-fall/90.5k/mo and ~$165 CPC; staple premises cases with solid intake potential.
The page build order from our research. Your blueprint adds website, conversion and local SEO tasks around it.
Your guide
You don't need more marketing ideas. You need someone to look at your firm and tell you, honestly, what to do first and what can wait.
This is the same planning we do at the start of every engagement. For Keough Law, that work led to 680% more new callers and 142 first-page keywords over a 90-day period.
More client calls for ANT Law Firm within 90 days
More new callers for Keough Law within 90 days
Rating on Google
A simple plan
Step 1
Your website tells us your practice areas, market and starting point.
Step 2
We audit your site and market, then prioritize SEO, content, website and conversion tasks into 90 days.
Step 3
Follow the plan with your own team, or have Black Cat implement it for you.
Free, no credit card, no obligation. The plan is yours to keep and use.
What success looks like
With a clear 90-day plan, marketing stops being a guessing game and becomes a checklist.
After your blueprint
If you'd rather practice law than run a marketing plan, we can do the work: build the pages, write the content, fix the site and track every call. We'll walk you through the blueprint first, with no pressure.
Common questions
A prioritized plan across four tracks (SEO, content, website and conversions), with each task placed in month one, two or three. It's based on an audit of your site, your local market and keyword research for your practice area.
Yes. The blueprint is written so your team or another vendor can follow it. If you'd like help, we offer implementation, but there's no obligation.
It's long enough to make real progress on pages, content and conversions, and short enough to stay focused. Some results, like conversion fixes, can show quickly; competitive rankings usually take longer than 90 days.
No one can guarantee rankings or case outcomes. The blueprint focuses your effort on the work most likely to bring in qualified calls, and includes how to measure whether it's working.
It depends on the scope of the plan. Our monthly plans and one-time website builds are listed on our pricing page, and we'll recommend the right fit on the strategy call.
More free reports
The 5 places your firm could be losing valuable cases online: conversions, Google visibility, competitors, intake and missed searches.
How much could your firm be losing every month? Run your traffic, inquiry, booking and close rates to see the annual opportunity.
See how competing firms capture the searches you're missing: their keywords, strongest pages, backlinks, local visibility and content gaps.
Does ChatGPT recommend your firm, or your competitors? We test real legal queries across ChatGPT, Google AI and other AI search tools.
Is your ad budget attracting the wrong clicks? A read-only review of wasted spend, keywords, landing pages, tracking and campaign structure.
How many potential clients fall through your intake? Estimate what unanswered calls, slow follow-up and weak scheduling cost.
A personalized keyword map of what potential clients search before hiring an attorney, with demand, intent, difficulty and ad costs.
Get a free, prioritized 90-day plan for your firm's SEO, content, website and conversions.
Send your website. We'll map the next 90 days of work, in order.