Free calculator · For law firms
A call that rings out at 6:30 p.m. A form that waits until tomorrow. A caller who never gets a time booked. Each one feels small. Add them up for a month and see what they could be costing your firm.
We'll test how your site and intake respond, and show where inquiries slip away.
The problem
Someone who needs a lawyer usually contacts more than one firm. The first firm that answers, responds and books a time often gets the case. Every unanswered call and slow reply is a head start for someone else.
Sound familiar?
Run your numbers
Move each slider to match your firm. If you're not sure, a quick look at your phone logs and form inbox for last month will get you close.
The assumptions behind the numbers
Phone calls
Web forms
Scheduling
Your numbers
Where they fall through each month. Your biggest leak is unanswered calls.
That's about 4.3 signed cases a month that could be going to another firm.
Recovering just half of them would be worth about $129,000 a year.
The cost of doing nothing
What's inside the review
We look at what a potential client actually experiences when they try to reach you.
How your number is shown on the site, whether it's tap-to-call, and what happens after hours and when lines are busy.
Form length, confirmation messages and how quickly someone hears back after they submit.
How easy it is to go from first contact to a booked consultation, including online booking options.
Whether missed calls, form sources and booked consultations are tracked so you can see the leaks yourself.
Website and intake improvements ranked by how many consultations they're likely to recover.
Sample findings · Personal injury firm
Intake Review
What you'll get
No 60-page PDF. Clear findings, what each one means for your firm, and what to do about it, in plain English.
Illustrative example. Your review is based on your own site and intake.
Your guide
Your team is juggling clients, court dates and paperwork. Intake slips aren't a character flaw. They're a systems problem, and systems can be fixed.
We build law firm websites with call tracking, fast forms and booking built in, and we track them to real leads. Keough Law saw 680% more new callers and 210% more form submissions over a 90-day period.
More client calls for ANT Law Firm within 90 days
More new callers for Keough Law within 90 days
Rating on Google
A simple plan
Step 1
Estimate how many inquiries fall through each month, and where.
Step 2
We test your calls, forms and scheduling from a potential client's side.
Step 3
Talk through website and intake improvements on a strategy call, with no pressure.
The calculator is free to use. The review is free too, with no obligation.
What success looks like
With a tighter intake, more of the people who reach out end up in a consultation.
After you run the numbers
Book a strategy call and we'll go through your review: call handling, form follow-up, online booking and the website changes that make it easier to reach you. Every inquiry deserves an answer.
Common questions
It adds up three leaks: calls that go unanswered, form inquiries that go cold, and reached inquiries that never get a consultation booked. It then counts only the share you mark as real potential clients, and multiplies by your close rate and average fee to estimate lost cases and fees.
Your phone system or call tracking usually shows missed and voicemail calls. If you don't have that data, try calling your own office after hours and at lunch, and check how many voicemails come in each week. Starting to track it is often the first fix.
Not every call or form is someone you could help: some are spam, wrong numbers or cases outside your practice. Counting only real potential clients keeps the estimate honest.
No. It's an estimate based on the numbers you enter and the assumptions shown beside the calculator. It shows the size of the problem so you can decide what's worth fixing.
It depends on your biggest leak. Common fixes include after-hours call answering, instant form confirmations and fast follow-up, online consultation booking, shorter forms, and call tracking so missed calls get returned.
More free reports
The 5 places your firm could be losing valuable cases online: conversions, Google visibility, competitors, intake and missed searches.
How much could your firm be losing every month? Run your traffic, inquiry, booking and close rates to see the annual opportunity.
See how competing firms capture the searches you're missing: their keywords, strongest pages, backlinks, local visibility and content gaps.
Does ChatGPT recommend your firm, or your competitors? We test real legal queries across ChatGPT, Google AI and other AI search tools.
Is your ad budget attracting the wrong clicks? A read-only review of wasted spend, keywords, landing pages, tracking and campaign structure.
Your next 90 days of marketing, mapped out: a prioritized SEO, content, website and conversion action plan for your firm.
A personalized keyword map of what potential clients search before hiring an attorney, with demand, intent, difficulty and ad costs.
Get a free intake review and see where potential clients are falling through on your site and phones.
We'll test how your site and intake respond, and show where inquiries slip away.