Free Google Ads review · For law firms
Legal clicks are some of the most expensive in Google Ads. A few loose keywords or a weak landing page can quietly drain the budget. Estimate your waste below, then let us review your account with read-only access.
We'll email simple instructions for granting read-only access. Nothing in your account changes.
The problem
“Free legal advice,” “law school,” “paralegal jobs,” a firm in another state. Broad keywords and loose settings let all of these through, and at legal click prices, each one costs real money.
Sound familiar?
Estimate your waste
Pick your practice area to start from its average click cost, then match the sliders to your account. Your search terms report is the best place to estimate how many clicks come from the wrong searches.
The assumptions behind the numbers
Start from your practice area's average click cost
$18,000 a year going to clicks that were never going to hire you.
Cut wrong clicks from 20% to 10% and raise landing page conversions from 4% to 6%, with the same budget:
+1 leads a month from the same spend.
Cost per lead would drop from $3,750 to about $2,500.
The cost of doing nothing
What's inside the review
With read-only access, we review the parts of your account that decide where the money goes.
Search terms that cost money and never convert, missing negative keywords and spend outside your service area or hours.
Match types, keyword themes and bids. Are you paying for “car accident lawyer” or for “car accident report”?
Where your ads send people, how fast those pages load, and whether they make it easy to call or fill out a form.
Whether calls, forms and booked consultations are tracked as conversions, so Google optimizes toward real leads.
How campaigns and ad groups are organized by practice area, location and intent, and where budget is split poorly.
Sample findings · Family law firm
Google Ads Waste Review
What you'll get
No 60-page PDF. Clear findings, what each one means for your firm, and what to do about it, in plain English.
Illustrative example. Your review is based on your own account data.
What a click costs
These are the most expensive buying searches in each practice area from our keyword research. When clicks cost this much, even a small share going to the wrong searches adds up fast.
The average click in personal injury costs about $138. At that price, ten wrong clicks a day add up to roughly $41,328 a month.
| # | Keyword | Searches/mo | KD | CPC |
|---|---|---|---|---|
| 1 | delivery truck accident lawyer | 2,400 | 18 | $406 |
| 2 | best truck accident lawyer | 8,100 | 37 | $404 |
| 3 | best truck accident attorney | 8,100 | 37 | $404 |
| 4 | best truck accident lawyers | 6,600 | 33 | $404 |
| 5 | best trucking accident lawyer | 1,900 | 42 | $404 |
| 6 | lyft injury attorney | 1,300 | 9 | $340 |
| 7 | truck accident lawyer near me | 14,800 | 37 | $332 |
| 8 | truck accident attorney near me | 12,100 | 43 | $332 |
The most expensive buying searches with 500+ searches a month, from Semrush. Average click cost is weighted by search volume across every buying keyword in our research.
Your guide
Google Ads can feel like a black box: the bill is clear, the results aren't. You deserve to know where every dollar goes.
We manage Google Ads only for law firms, with call and form tracking tied to every campaign. We look at search terms, not just top-line metrics, because that's where waste hides.
More client calls for ANT Law Firm within 90 days
More new callers for Keough Law within 90 days
Rating on Google
A simple plan
Step 1
Fill out the form and we'll send instructions for granting read-only access.
Step 2
Search terms, keywords, landing pages, tracking and structure, looked at by a person.
Step 3
Request a plan to cut the waste and put the budget behind searches that sign cases.
Free, read-only, no obligation. We can't change anything in your account, and you can remove access anytime.
What success looks like
With the waste trimmed and tracking fixed, the same budget can bring in more of the right clients.
After your review
We'll turn the findings into a proposal: what to cut, what to restructure, which landing pages to build and how we'd track it all. Pay for clients, not clicks.
Common questions
Google Ads lets you add a user with “Read only” access. That user can see campaigns, keywords, search terms and reports, but can't make changes, see billing details or spend money. We'll email step-by-step instructions after you submit the form.
Clicks that were never likely to become clients: searches for jobs, schools, free forms, other firms or other practice areas, plus clicks outside your service area or from settings like display or search partners that don't fit your goals.
It's an estimate based on the numbers you enter and the assumptions listed beside it. The review replaces the estimate with your real search terms and conversion data.
Yes. A second set of eyes is common, and read-only access doesn't interfere with anything your agency is doing.
No one can guarantee ad results. Click prices and competition change constantly. What we can do is show you where budget is being wasted today and how we'd fix it.
More free reports
The 5 places your firm could be losing valuable cases online: conversions, Google visibility, competitors, intake and missed searches.
How much could your firm be losing every month? Run your traffic, inquiry, booking and close rates to see the annual opportunity.
See how competing firms capture the searches you're missing: their keywords, strongest pages, backlinks, local visibility and content gaps.
Does ChatGPT recommend your firm, or your competitors? We test real legal queries across ChatGPT, Google AI and other AI search tools.
Your next 90 days of marketing, mapped out: a prioritized SEO, content, website and conversion action plan for your firm.
How many potential clients fall through your intake? Estimate what unanswered calls, slow follow-up and weak scheduling cost.
A personalized keyword map of what potential clients search before hiring an attorney, with demand, intent, difficulty and ad costs.
Get a free, read-only Google Ads review and see where your budget is going to the wrong searches.
We'll email simple instructions for granting read-only access. Nothing in your account changes.