Free keyword report · For law firms
We map the 100 most valuable searches in your practice area and market, with how many people search each one, what they're looking for, how hard it is to rank, and what firms pay per click to show up for it.
Send your website. We'll map the searches worth winning in your practice area.
The problem
Some searches come from people ready to hire a lawyer this week. Others come from students, researchers and people who will never call. If your pages chase volume instead of intent, you can rank and still not sign cases.
Sound familiar?
The cost of doing nothing
What's inside the report
Each keyword in your map comes with the data you need to decide whether it's worth a page.
How many people search each term every month in the U.S., and how that demand is spread across your case types.
Whether the searcher is ready to hire, comparing firms or just researching, so you know which pages sign cases.
A 0–100 score for how hard each term is to rank for, so you can go after winnable terms first.
What firms pay per click in Google Ads, the clearest signal of what a case from that search is worth.
Which keywords belong together on one page, and which need their own, so your pages don't compete with each other.
Sample rows · Personal injury
100 Most Valuable Keywords
What you'll get
No 60-page PDF. Clear findings, what each one means for your firm, and what to do about it, in plain English.
Real Semrush data from our personal injury research. Your report is personalized to your market.
A preview of your report
Here are the top buying-intent keywords from our research, ranked by estimated monthly ad value (searches × cost per click). Your personalized report goes to 100 keywords and adds your market, your current rankings and a page for each.
| # | Keyword | Searches/mo | KD | CPC | Est. ad value/mo | Intent |
|---|---|---|---|---|---|---|
| 1 | personal injury lawyer | 673,000 | 83 | $113 | $75.9M | commercial |
| 2 | car accident lawyer | 550,000 | 44 | $132 | $72.8M | commercial |
| 3 | truck accident lawyer | 165,000 | 41 | $256 | $42.2M | commercial |
| 4 | car accident attorney | 165,000 | 32 | $193 | $31.8M | commercial |
| 5 | personal injury attorney | 246,000 | 50 | $124 | $30.6M | commercial |
| 6 | truck accident attorney | 110,000 | 62 | $256 | $28.2M | commercial |
| 7 | motorcycle accident lawyer | 110,000 | 29 | $233 | $25.6M | commercial |
| 8 | injury lawyer | 135,000 | 45 | $159 | $21.5M | commercial |
| 9 | auto accident attorney | 90,500 | 29 | $231 | $20.9M | commercial |
| 10 | accident lawyer | 90,500 | 59 | $231 | $20.9M | commercial |
| 11 | wrongful death lawyer | 135,000 | 19 | $134 | $18.1M | commercial |
| 12 | auto accident lawyer | 90,500 | 46 | $192 | $17.4M | commercial |
| 13 | motorcycle accident attorney | 74,000 | 22 | $223 | $16.5M | commercial |
| 14 | injury attorney | 110,000 | 73 | $148 | $16.3M | commercial |
| 15 | accident attorney | 60,500 | 57 | $252 | $15.2M | commercial |
| 16 | slip and fall lawyer | 90,500 | 28 | $142 | $12.9M | commercial |
| 17 | personal injury lawyer near me | 90,500 | 30 | $131 | $11.9M | transactional |
| 18 | car accident attorneys | 60,500 | 52 | $193 | $11.7M | commercial |
| 19 | slip and fall attorney | 60,500 | 33 | $182 | $11M | commercial |
| 20 | personal injury lawyers | 74,000 | 48 | $137 | $10.1M | commercial |
| 21 | car accident lawyers | 74,000 | 37 | $132 | $9.8M | commercial |
| 22 | bicycle accident lawyer | 74,000 | 36 | $128 | $9.5M | commercial |
| 23 | car accident lawyer near me | 49,500 | 36 | $190 | $9.4M | transactional |
| 24 | personal injury attorneys | 74,000 | 50 | $124 | $9.2M | commercial |
| 25 | truck accident lawyers | 33,100 | 42 | $256 | $8.5M | commercial |
Ranked by est. ad value (monthly searches × cost per click). KD is keyword difficulty from 0 to 100: EasyMediumHardVery hard
Your guide
Keyword research is tedious, and the tools are built for marketers, not attorneys. You shouldn't have to learn Semrush to know which pages your firm needs.
We've already researched thousands of legal keywords across seven practice areas, and we build every law firm site and SEO campaign from that research, tracked to real calls and form leads.
More client calls for ANT Law Firm within 90 days
More new callers for Keough Law within 90 days
Rating on Google
A simple plan
Step 1
Your website tells us your practice areas and the market you serve.
Step 2
We pull Semrush data for your practice area, score each term by value and difficulty, and group them into pages.
Step 3
Request a plan to target the searches that matter most, in the right order.
Free, no credit card, no obligation. The keyword map is yours to keep.
What success looks like
With your keyword map, every new page has a purpose: a search that brings in clients.
After your keyword map
We'll turn your 100 keywords into a plan: which pages to build or improve, what to write, and the order to do it in to start ranking for the searches that sign cases.
Common questions
Search volume, keyword difficulty and cost-per-click come from Semrush's U.S. database. The previews on this page come from our published practice-area keyword research; your report adds your own market.
We weigh search demand against what firms pay per click and how hard the term is to rank for. A term with modest volume and a high click cost often signs more cases than a huge research-style term with cheap clicks.
KD (keyword difficulty) is a 0–100 estimate of how hard it is to reach page one. CPC (cost per click) is the average price firms pay in Google Ads when someone clicks their ad for that search.
Our keyword groups are published research for each practice area. The 100-keyword report is personalized: it focuses on your practice areas and market and shows where your site already ranks.
Lower-difficulty and local terms can move within a few months. Competitive terms like “car accident lawyer” often take 6 to 12 months or more. Nobody honest can promise a specific ranking or date.
More free reports
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How many potential clients fall through your intake? Estimate what unanswered calls, slow follow-up and weak scheduling cost.
Get a free map of the 100 most valuable keywords in your practice area, with demand, intent, difficulty and ad cost for each.
Send your website. We'll map the searches worth winning in your practice area.