Free calculator · For law firms
Most of the clients you need are already visiting your website. They just don't call, or they call and never book. Run your firm's numbers and see what a few points of improvement could be worth over a year.
We'll check your real conversion path and show where the biggest gains are.
The problem
Your analytics show visits. Your intake team sees the calls that came in. Nobody sees the visitor who left after eight seconds, or the caller who never got a consultation booked. Those are the cases that quietly go to another firm.
Sound familiar?
Run your numbers
Slide each number to match your firm. If you don't know one, leave the default. They're typical starting points, not benchmarks. The results update as you go.
The assumptions behind the numbers
1,940 visitors leave each month without contacting you, and 30 inquiries never book a consultation.
Raise inquiries from 3% to 4% and bookings from 50% to 60%, with the same traffic and close rate:
+$450,000 a year in potential fees, from 18 more consultations a month.
Getting the same result from traffic alone would take about 1,111 more visitors every month.
The cost of doing nothing
What's inside the report
The calculator shows the size of the opportunity. The report shows where it's hiding on your actual site and intake process.
How your pages turn visitors into calls and forms: headline, calls to action, speed, mobile layout and trust signals.
Tap-to-call, form length, chat and after-hours options. Every extra step between a visitor and your team costs inquiries.
How quickly and easily an inquiry becomes a scheduled consultation, and where that handoff usually breaks.
Whether calls and forms are tracked to the page and channel they came from, so you know what's working.
The calculator math applied to your real traffic, with the fixes most likely to move each number.
Sample findings · Criminal defense firm
Lost Cases Report
What you'll get
No 60-page PDF. Clear findings, what each one means for your firm, and what to do about it, in plain English.
Illustrative example. Your report is built from your own site and intake path.
Your guide
You're busy practicing law. You shouldn't have to become a conversion expert to know whether your website is pulling its weight.
We build law firm websites around conversion and track them to real calls and form leads. ANT Law Firm saw 470% more client calls and 300% more form leads within 90 days.
More client calls for ANT Law Firm within 90 days
More new callers for Keough Law within 90 days
Rating on Google
A simple plan
Step 1
Plug in your numbers and see the size of the opportunity.
Step 2
We review your site and contact path and show where visitors and inquiries drop off.
Step 3
Review the findings with us and decide what to fix, whether you hire us or not.
The calculator is free to use. The report is free too, with no obligation.
What success looks like
Small changes to your site and intake can add up to real cases, without buying more traffic.
After you run the numbers
Get your free Lost Cases Report and we'll walk through it on a strategy call: which leaks are real on your site, and the order to fix them in. Convert the clients you already have.
Common questions
It multiplies your monthly visitors by your inquiry rate, booking rate and close rate to estimate consultations and signed cases, then multiplies by your average fee. It then shows the same math with a slightly higher inquiry and booking rate, so you can see what the improvement would be worth over a year.
Leave the defaults and adjust them later. Your inquiry rate is calls plus form submissions divided by monthly visitors. Your booking rate is consultations booked divided by inquiries. If you don't track these yet, that's one of the first things the report will help you fix.
No. They're reasonable starting points so the calculator works out of the box. Conversion rates vary a lot by practice area, market and site, so your own numbers will always be more accurate.
No. It's an estimate based on the numbers you entered and the assumptions listed beside the calculator. It's meant to show the size of the opportunity, not to promise a result.
No. The calculator is free and works right on the page. You only need to fill out the form if you want the personalized report for your site.
More free reports
The 5 places your firm could be losing valuable cases online: conversions, Google visibility, competitors, intake and missed searches.
See how competing firms capture the searches you're missing: their keywords, strongest pages, backlinks, local visibility and content gaps.
Does ChatGPT recommend your firm, or your competitors? We test real legal queries across ChatGPT, Google AI and other AI search tools.
Is your ad budget attracting the wrong clicks? A read-only review of wasted spend, keywords, landing pages, tracking and campaign structure.
Your next 90 days of marketing, mapped out: a prioritized SEO, content, website and conversion action plan for your firm.
How many potential clients fall through your intake? Estimate what unanswered calls, slow follow-up and weak scheduling cost.
A personalized keyword map of what potential clients search before hiring an attorney, with demand, intent, difficulty and ad costs.
Get a free Lost Cases Report and see where visitors and inquiries are slipping away on your site.
We'll check your real conversion path and show where the biggest gains are.