Free competitor report · For law firms
The firms above you on Google aren't lucky. They're running a playbook: specific keywords, specific pages, specific links. We pull their playbook apart and show you which parts you can beat.
Add your website. We'll find who's beating you, and tell us if you have specific firms in mind.
The problem
When a potential client searches for your practice area in your city, three or four firms get almost all of the calls. If you're not one of them, you're watching those cases go to competitors, often ones you know aren't better lawyers.
Sound familiar?
The cost of doing nothing
What's inside the blueprint
For each competitor, we break down the five things that drive their client acquisition online.
The searches they rank for that you don't, with monthly volume, difficulty and the click cost behind each one.
The practice-area pages and guides that bring them the most search traffic, and what makes those pages work.
Who links to them, how many referring domains they have compared to you, and the links you could realistically earn too.
Map pack rankings, Google Business Profile strength, review counts and ratings, side by side with yours.
Practice areas, case types and client questions they cover and you don't. These are usually the fastest wins.
Sample comparison · Criminal defense, 3 competitors
Client Acquisition Blueprint
What you'll get
No 60-page PDF. Clear findings, what each one means for your firm, and what to do about it, in plain English.
Illustrative example. Your blueprint is built from your real competitors.
Where the fight is
From our research in each practice area: the high-value terms with high keyword difficulty, where established firms are dug in, next to valuable terms with low difficulty that are still winnable. Your blueprint shows which side of this line your competitors are on.
The hardest of the 30 most valuable terms. Established firms hold these; beating them takes time and links.
| # | Keyword | Searches/mo | KD | CPC |
|---|---|---|---|---|
| 1 | personal injury lawyer | 673,000 | 83 | $113 |
| 2 | truck accident attorney | 110,000 | 62 | $256 |
| 3 | accident lawyer | 90,500 | 59 | $231 |
| 4 | injury attorney | 110,000 | 73 | $148 |
| 5 | truck accident attorneys | 33,100 | 65 | $256 |
Valuable searches with a KD of 20 or less. Often the fastest wins.
| # | Keyword | Searches/mo | KD | CPC |
|---|---|---|---|---|
| 1 | wrongful death lawyer | 135,000 | 19 | $134 |
| 2 | pedestrian accident lawyer | 40,500 | 17 | $137 |
| 3 | motorcycle accident attorney near me | 12,100 | 11 | $276 |
| 4 | pedestrian accident attorney | 22,200 | 20 | $137 |
| 5 | workers compensation lawyer | 74,000 | 13 | $36.86 |
Your guide
We get it. You know who your competitors are. What you don't know is why they keep showing up first, and an agency telling you to “post more content” isn't an answer.
We do competitor research before every law firm site and SEO campaign we build. It's where the work started for ANT Law Firm, which went from 8 to 761 keyword rankings within 90 days.
More client calls for ANT Law Firm within 90 days
More new callers for Keough Law within 90 days
Rating on Google
A simple plan
Step 1
Send your website. We'll find the firms beating you, or analyze the ones you name.
Step 2
Keywords, pages, links, local rankings and content gaps, compared side by side with yours.
Step 3
Request a personalized plan for which gaps to close first and how.
Free, no credit card, no obligation. The blueprint is yours to keep.
What success looks like
Instead of guessing, you'll have a clear picture of what your competitors do and a plan to beat it.
After your blueprint
We'll turn the findings into a month-by-month plan: which pages to build, which links to pursue and which searches to target first to close the gap.
Common questions
Up to three. If you have specific firms in mind, tell us on the strategy call or reply to your confirmation email. Otherwise we pick the firms that rank highest for your main practice area in your city.
Keyword, traffic and backlink estimates come from Semrush. Local visibility comes from live Google searches and public Google Business Profile data. Traffic numbers are estimates, so we use them to compare firms, not as exact counts.
No. Everything we use is public or third-party data. Nobody is contacted and nothing is visible to them.
The audit looks at your own site. The blueprint looks outward at the firms you're competing with and how they win, so you can see exactly what it would take to pass them.
It depends on how far ahead they are. Low-difficulty gaps and local terms can move within a few months; a competitor's core terms can take 6 to 12 months or more. Nobody honest can promise a specific ranking or date.
More free reports
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A personalized keyword map of what potential clients search before hiring an attorney, with demand, intent, difficulty and ad costs.
Get a free blueprint of your competitors' keywords, pages, links and local rankings, plus the gaps you can win first.
Add your website. We'll find who's beating you, and tell us if you have specific firms in mind.