Free audit · For law firms
Most firms don't have a traffic problem. They have a leak: a page that doesn't convert, a search they don't show up for, a call nobody returns. We find the five most common leaks on your site and show you what each one is likely costing you.
Tell us where to look. We'll send the five findings and the fix for each.
The problem
Every month, people in your area search for exactly what you do. Some find you. Fewer call. Fewer still sign. Somewhere between the search and the signed retainer, cases are slipping out, and most firms never see where.
Sound familiar?
The cost of doing nothing
What's inside the audit
We follow a potential client's path from the first search to the first call, and flag every place they're likely to drop off.
Do you show up for the searches that sign cases in your city: the map pack, organic results and AI Overviews? We check where you rank and where you're invisible.
Speed, mobile layout, the headline, the call to action and the form. The things that decide whether a visitor calls you or hits the back button.
Who's winning the searches you're losing, what their pages do differently, and how far ahead they are.
How easy it is to reach you: tap-to-call, after-hours coverage, form length and response time. A missed call is the most expensive leak there is.
High-value searches in your practice area that you have no page for at all, with the search volume and click cost behind each one.
Sample findings · Personal injury firm
Revenue Leak Audit
What you'll get
No 60-page PDF. Clear findings, what each one means for your firm, and what to do about it, in plain English.
Illustrative example. Your audit is built from your own site and market.
What a missed search costs
Google Ads cost-per-click is the clearest signal of what a case is worth to the firms bidding on it. These are the most valuable buying searches we found in each practice area. If you don't rank for them, someone else is paying to take that client.
In personal injury, a click on “delivery truck accident lawyer” costs about $406 in Google Ads. That's what one visitor is worth to the firms bidding on it.
| # | Keyword | Searches/mo | KD | CPC | Est. ad value/mo |
|---|---|---|---|---|---|
| 1 | personal injury lawyer | 673,000 | 83 | $113 | $75.9M |
| 2 | car accident lawyer | 550,000 | 44 | $132 | $72.8M |
| 3 | truck accident lawyer | 165,000 | 41 | $256 | $42.2M |
| 4 | car accident attorney | 165,000 | 32 | $193 | $31.8M |
| 5 | personal injury attorney | 246,000 | 50 | $124 | $30.6M |
| 6 | truck accident attorney | 110,000 | 62 | $256 | $28.2M |
| 7 | motorcycle accident lawyer | 110,000 | 29 | $233 | $25.6M |
| 8 | injury lawyer | 135,000 | 45 | $159 | $21.5M |
Est. ad value is monthly searches × cost per click, a rough measure of what that search traffic is worth to the firms competing for it.
Your guide
We know you didn't go to law school to diagnose bounce rates. You need to know whether your marketing is signing cases, in plain English, without a 60-page report full of jargon.
We build websites, SEO and Google Ads only for law firms, and we track everything to calls and form leads, not traffic. That's how we can tell you where the leaks are, and which ones to fix first.
More client calls for ANT Law Firm within 90 days
More new callers for Keough Law within 90 days
Rating on Google
A simple plan
Step 1
Your name, email and website. That's all we need to start.
Step 2
A real person reviews your site, rankings, competitors and intake path, then writes up the five findings.
Step 3
We walk through what we found and the order to fix it in, whether you hire us or not.
Free, no credit card, no obligation. You keep the findings either way.
What success looks like
After the audit, you'll know what's working, what's leaking, and the order to fix it.
After your audit
We'll go through the audit with you, answer your questions, and map out which leaks to fix first. Fix the leak before you buy more clicks.
Common questions
It's any point where a potential client who was looking for a lawyer like you ends up hiring someone else: you didn't show up in the search, the page didn't convince them, the form was too long, or the call went to voicemail. The audit finds the biggest ones.
Yes. There's no credit card and no obligation. We send the findings, and if you'd like, we'll walk through them on a strategy call. You keep the audit whether or not you work with us.
Filling out the form takes about 30 seconds. We review your site and market personally and send your audit within 24 to 48 hours.
No. The audit uses your public website, search results and third-party SEO data. If you want a deeper look at your Google Ads or call tracking later, we can do that on the strategy call.
Not exactly, and anyone who claims to is guessing. We can show you the search demand and click costs you're missing and the conversion problems on your pages, which is enough to know where to focus first.
Personal injury, criminal defense, family law, estate planning, immigration, bankruptcy, business litigation, employment, workers' comp and more. The audit is tailored to the cases you want.
More free reports
How much could your firm be losing every month? Run your traffic, inquiry, booking and close rates to see the annual opportunity.
See how competing firms capture the searches you're missing: their keywords, strongest pages, backlinks, local visibility and content gaps.
Does ChatGPT recommend your firm, or your competitors? We test real legal queries across ChatGPT, Google AI and other AI search tools.
Is your ad budget attracting the wrong clicks? A read-only review of wasted spend, keywords, landing pages, tracking and campaign structure.
Your next 90 days of marketing, mapped out: a prioritized SEO, content, website and conversion action plan for your firm.
How many potential clients fall through your intake? Estimate what unanswered calls, slow follow-up and weak scheduling cost.
A personalized keyword map of what potential clients search before hiring an attorney, with demand, intent, difficulty and ad costs.
Get your free Revenue Leak Audit and see the five places your firm could be losing cases online.
Tell us where to look. We'll send the five findings and the fix for each.