Free AI visibility report · For law firms
More people now ask ChatGPT, Google's AI Overviews and other AI tools which lawyer to call. We test the kinds of questions your clients ask, record which firms get named, and show you where you stand.
We'll test your practice area and city across the major AI search tools.
The problem
When someone asks an AI assistant for a lawyer, they usually get a short answer with a handful of names. There's no page two to scroll to. If your firm isn't in that answer, the client may never know you exist.
Sound familiar?
The cost of doing nothing
What's inside the report
We run a set of representative queries for your practice area and city and record what comes back.
Queries like “best car accident lawyer in [your city]” across ChatGPT, Google AI Overviews and AI Mode, and other AI search tools.
Which firms appear in the answers, how often, and whether you're one of them.
The questions clients ask before they hire, and whether AI cites your content when it answers them.
Outdated practice areas, wrong locations or missing details in how AI describes your firm.
The reviews, citations, directory listings and content that tend to make other firms easier for AI to recommend.
Sample results · Family law firm
AI Lawyer Visibility Report
What you'll get
No 60-page PDF. Clear findings, what each one means for your firm, and what to do about it, in plain English.
Illustrative example. AI answers change between runs, so we report what we observed and when.
The questions we test
We start with two kinds of prompts: recommendation queries built from the most-searched hiring terms in your practice area, and the real questions people search before they hire, pulled from our keyword research.
Built from the most valuable hiring searches in this practice area.
The most-searched questions from our research, with monthly searches.
Your guide
AI search is new for everyone, and there's a lot of hype around it. You don't need hype. You need to know what AI actually says about your firm today.
AI search optimization is one of our core services for law firms. ANT Law Firm reached the front page of Google and was featured in AI Overviews within 90 days of working with us.
More client calls for ANT Law Firm within 90 days
More new callers for Keough Law within 90 days
Rating on Google
A simple plan
Step 1
Your website tells us your practice areas and location. That's all we need.
Step 2
We test representative legal-service queries across the major AI tools and record every firm named.
Step 3
We show you what's helping competitors get mentioned and what to improve first.
Free, no credit card, no obligation. The report is yours either way.
What success looks like
Instead of wondering, you'll know what AI says about your firm and what you can do about it.
After your report
We'll walk you through the results and the steps that tend to help most: clearer practice-area content, consistent listings, more reviews and stronger citations. No one can promise AI placement, so we focus on what's in your control.
Common questions
ChatGPT, Google AI Overviews and AI Mode, plus other AI search experiences such as Perplexity, Gemini and Copilot where they're relevant to how clients search.
No, and you should be wary of anyone who says they can. AI answers vary and change often. What we can do is improve the signals AI tools tend to rely on, like clear content, consistent listings, reviews and citations from trusted sites.
AI answers change based on wording, location, chat history, timing and model updates. That's why the report lists the exact queries we ran and when we ran them, so the results are comparable over time.
No one outside these companies knows the exact rules. In practice, firms that get mentioned tend to have clear, specific content about their practice areas, strong reviews, consistent business listings and mentions on trusted third-party sites.
They overlap. Many AI answers draw on the same web pages and signals search engines use, so good SEO helps. AI visibility adds a focus on how your firm is described across the web and whether your content directly answers the questions clients ask.
More free reports
The 5 places your firm could be losing valuable cases online: conversions, Google visibility, competitors, intake and missed searches.
How much could your firm be losing every month? Run your traffic, inquiry, booking and close rates to see the annual opportunity.
See how competing firms capture the searches you're missing: their keywords, strongest pages, backlinks, local visibility and content gaps.
Is your ad budget attracting the wrong clicks? A read-only review of wasted spend, keywords, landing pages, tracking and campaign structure.
Your next 90 days of marketing, mapped out: a prioritized SEO, content, website and conversion action plan for your firm.
How many potential clients fall through your intake? Estimate what unanswered calls, slow follow-up and weak scheduling cost.
A personalized keyword map of what potential clients search before hiring an attorney, with demand, intent, difficulty and ad costs.
Get a free report on whether ChatGPT, Google AI and other AI tools recommend your firm or your competitors.
We'll test your practice area and city across the major AI search tools.