Case study · ANT Law Firm, Orlando personal injury
How attorney Alexandra Tosado and ANT Law Firm went from nearly invisible online to a 95× surge in ranked keywords, front-page rankings, and a flood of new client calls, all backed by real Semrush and Google Analytics data.
- Personal injury law
- Web design
- SEO
- 470%increase in calls
- 95×keyword rankings (8 → 761)
- 757%more page views per day
- 300%increase in form leads
The challenge
Invisible in a crowded legal market
ANT Law Firm is a personal injury practice fighting for injured clients across Orlando. Their experience was second to none, but their online presence didn't reflect it, leaving them invisible for the high-intent searches their future clients were typing every day.
They faced the same uphill battle as most growing practices:
- Barely ranking for the high-intent searches injured clients actually type
- An outdated site that failed to build trust or convert visitors into calls
- Missing technical SEO: no schema, weak title tags, and thin practice-area pages
- No visibility in Google's AI Overviews or local map results
What we did
A full digital rebuild
We rebuilt ANT Law Firm from the ground up: a modern, conversion-focused website paired with a technical and content SEO strategy built to rank for Orlando's most competitive legal keywords, and to win in Google's AI Overviews.
A conversion-focused website
A modern design that establishes authority and drives calls.
Practice-area pages
Optimized pages targeting Orlando's highest-value personal injury keywords.
Technical SEO
Schema markup, clean title tags, and internal linking.
Content for AI Overviews
Content structured to earn placements in Google's AI Overviews and front-page results.
Link building
A deliberate link-building campaign that grew the firm's Authority Score from 8 to 13.
The transformation
Before and after
A complete redesign that turned a dated, hard-to-find website into a polished, high-converting digital presence.
The results
From 8 keywords to 761 in 3 months
In a single quarter, ANT Law Firm went from nearly invisible to one of the most visible personal injury practices in Orlando search results, and the numbers are verifiable in Semrush and Google Analytics.
- 8 → 761keywords ranked in 90 days
- 20+keywords on page one of Google
- 8 → 13Domain Authority score
- 680backlinks acquired
The proof
Real data. Real screenshots. No spin.
We don't ask law firms to take our word for it. Here are the actual Semrush and Google Analytics dashboards documenting ANT Law Firm's growth after partnering with Black Cat.
Semrush · Organic rankings
8 keywords to 761 ranked terms
Semrush logged ANT Law Firm climbing to 761 ranked keywords with $2.7K in monthly traffic value, a near-vertical organic keyword trend that took off the moment Black Cat took over.
- 761ranked keywords
- 95×keyword growth
- $2.7Ktraffic value / mo
Semrush · Authority & backlinks
Authority Score 8 → 13, 680 backlinks
Through clean technical SEO and a deliberate link-building campaign, ANT Law Firm's Authority Score jumped from 8 to 13 while accumulating 680 backlinks across 202 referring domains.
- 8 → 13Authority Score
- 680total backlinks
- 202referring domains
Google Analytics 4
More traffic, more engaged visitors
Google Analytics confirms the lift: a 36% increase in new users and 17% more sessions, with bounce rate dropping nearly 7%, proof the new site keeps high-intent visitors engaged.
- +36%new users
- +17%sessions
- -6.9%bounce rate
Watch: 37 seconds
The whole story, in 37 seconds.
What we built for ANT Law Firm, and how the same approach works for any personal injury firm that wants the right cases calling.
Read the transcript
Right now, someone was just in a crash. They need a lawyer.
Firms with big budgets own page one. And a generic website leaks the calls you do get.
Meet Black Cat, built for injury firms. ANT Law Firm saw 470% more client calls in 90 days.
Pages that rank and get the call. Every case type, every city. Right where injured people search.
The right cases call you, and you'll know where every one came from.
Get your free injury firm audit at blackcatwebsitedesign.com.
The client
Alexandra Tosado
Attorney, ANT Law Firm · Orlando, FL
When attorney Alexandra Tosado partnered with Black Cat, her firm was nearly invisible online. We rebuilt her website and SEO from the ground up, and within 90 days she was on the front page of Google, featured in AI Overviews, and fielding a flood of new client calls.
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