Email Marketing for Law Firms
Past clients, referral partners, and prospects who never booked already know your name. We write, design, and automate the emails that keep it that way, from newsletters to no-show follow-up, with bar-conscious messaging throughout.
Get a free review of your firm's email program and a plan for the campaigns worth building first.
Why firms lose touch with the people who already trust them
Most people hire a lawyer rarely. By the time a friend asks for a recommendation, a past client may not remember your name, and the referral goes to whoever they heard from last.
Someone calls, misses the consultation, or says they'll think about it, and that's the last contact. Without a follow-up sequence, those near-clients drift to another firm.
Happy clients are willing to leave a review or pass your name along, but only if someone asks at the right moment. Asking by hand, one at a time, rarely happens.
A regular, useful email builds trust, but attorneys and staff are busy with client work. The newsletter gets planned, delayed, and dropped, and your list goes cold.
Your contact list is an asset
Most firms put nearly all of their marketing budget into reaching strangers, while the past clients and referral partners who already know their work hear nothing for years.
We help fix that with a steady, respectful email program. Useful newsletters, well-timed review and referral requests, and automated follow-up for prospects who didn't book, all written with bar rules in mind. We handle the writing, design, and automation, and you approve what goes out.
What we do
01
Thoughtful check-ins, anniversary notes, and useful updates keep your firm in mind long after a matter closes, so when someone a past client knows needs a lawyer, your name is the one they give.
02
Automated, well-timed requests ask satisfied clients for a Google review or an introduction, with clear links and no pressure. The requests go out consistently instead of whenever someone remembers.
03
When a prospect misses a consultation or goes quiet after the first call, an automated sequence follows up with helpful information and an easy way to rebook, so the lead doesn't go cold.
04
We write and design a mobile-friendly firm newsletter on your brand, test subject lines and send times, and report on opens, clicks, and the consultations your emails lead to, so you can see what's working.
A simple path to a working email program
Step 1
We look at your contact list, what you send today, and your intake process, then recommend the campaigns worth building first, whether you hire us or not.
Step 2
We build your templates, write the first campaigns, segment your list, and set up the automations for reviews, referrals, and no-show follow-up. You approve everything before it sends.
Step 3
We run the calendar, test subject lines and timing, and report each month on engagement and the consultations your emails lead to.
When your list works for you
Picture a firm newsletter people actually open, review requests going out on their own, and prospects who missed a consult getting a friendly nudge to rebook, all without adding to your staff's workload.
Our promise to you
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.
The cost of silence
Common questions
Yes, especially for staying in touch with people who already know you. Most legal work comes from referrals and repeat trust, and email is a low-cost way to keep past clients, referral partners, and unbooked prospects aware of your firm so they think of you when a legal need comes up.
Lawyer advertising rules vary by state, and some states require specific labels, disclaimers, or filing for certain communications. We write every campaign with those rules in mind: no guarantees of outcomes, no misleading claims, and the disclaimers your jurisdiction calls for. Your firm reviews and approves everything before it's sent.
Our team does. We write subject lines, body copy, and calls to action in your firm's voice, and you approve each campaign before it goes out.
We work with major email platforms such as Mailchimp, Klaviyo, and SendGrid, and we can connect your email program to your CRM so contacts and triggers stay in sync.
Yes. We set up opt-ins on your website, such as guides, checklists, and newsletter signups, and make sure new inquiries and closed matters flow into the right lists automatically.
Monthly reports covering opens, clicks, and the consultations and inquiries your emails lead to, along with what we're testing and changing next.
Pricing depends on how many campaigns and automations your firm needs. See our current services and bundles at /black-cat-pricing, or book a free email review for a recommendation. Our work is backed by a 30-day money-back guarantee.
Book a free email review. We'll look at your contact list, what you send today, and where a few well-built campaigns could bring in more referrals, reviews, and consultations.
A free, no-obligation website audit and the exact plan to fix it, in 30 seconds.