For Business Lawyers
Business lawyer prospects don't convert like consumer clients — they're owners, founders, and GCs doing structured vendor research with budget approval workflows. We build SEO that ranks for matter-type queries, publishes LinkedIn-shareable authority content, and converts B2B research into retainer-quality engagements.
Custom strategy for your firm, delivered in 24-48 hours. No credit card. No pressure.
Why business lawyers lose to competitors
Business owners and GCs compare 3–5 firms, read substantive content, check associate bios, and loop in partners before calling. Sites with thin content lose the shortlist regardless of how good the firm is.
Business law is a universe — contracts, M&A, LLC formation, commercial litigation, IP, employment counseling, regulatory compliance. Generic 'business lawyer' doesn't rank well and doesn't convert the matter-specific queries B2B buyers actually use.
Business lawyer referrals and direct engagements increasingly come from content shared on LinkedIn. Firms that publish authority content (playbooks, checklists, deep explainers) generate compounding inbound beyond what SEO alone can produce.
B2B buyers want to understand if you work on retainer, flat fee per matter, hourly, or hybrid. Ambiguous fee messaging turns shortlisted firms into 'let's not call them' before the consultation.
Watch: 38 seconds
Decision makers pick counsel who clearly understands their industry. See how pages written for owners, ranking right where they search, turned into 680% more new callers for an Orlando business firm.
Right now, a business owner needs a lawyer before the deal, the filing, or the audit.
Firms with big budgets own page one. And a generic website doesn't prove you know their industry.
Meet Black Cat, built for business, IP, and tax law firms. Keough Law saw 680% more new callers in the last 90 days.
Pages that rank and get the call. Contracts. Trademarks. Tax disputes. Written for decision makers, right where they search.
The right clients call you, and you'll know where every one came from.
Get your free website audit at blackcatwebsitedesign.com.
Why Business Firms Trust Black Cat
You didn't build a business-law practice to spend your time learning content strategy and LinkedIn distribution. Between deal closings, contract reviews, and client counseling, marketing is the plate that keeps dropping — and founders comparing five firms simply never shortlist the one with a thin, generic site.
We build campaigns for law firms only, and business law is a niche we know cold — the weeks-long B2B evaluation, the matter-type search patterns, the authority content that founders and GCs actually share. You get a dedicated strategist and a direct line — no offshore SEO teams, no ticket queues — reporting on one number: signed retainers.
What we do
01
Dedicated conversion-optimized pages for every business-law matter category — LLC formation, contracts (drafting + review + negotiation), M&A, commercial litigation, employment counseling, IP, regulatory, franchise — each targeting the specific search pattern.
02
LinkedIn-shareable playbooks, downloadable contract checklists, industry-specific regulatory guides, and substantive explainers that serve as both ranking content AND inbound marketing assets for founders and GCs.
03
Intake forms built for B2B — capture entity type, annual revenue range, matter urgency, and fee-model preference upfront so initial consultations are qualified on retainer-likelihood, not just matter fit.
04
Additional landing pages targeting industry-specific or stage-specific queries — 'SaaS startup lawyer', 'healthcare compliance attorney', 'series A lawyer', 'manufacturing business lawyer' — capturing the narrow intent that generic business lawyer content misses.
A clear, simple path
Step 1
We map your rankings, your top business-law competitors, your authority-content gaps, and the matter-type + industry searches actually driving retainer inquiries — from 'commercial contract attorney' to 'SaaS startup lawyer'. You leave with a prioritized plan even if you never hire us.
Step 2
Technical SEO, matter-type landing pages, an authority-content flywheel, industry + stage pages, and B2B-qualified intake — wired up so structured buyers find depth, expertise, and a clear fee model at every step.
Step 3
Weekly ranking reports, monthly strategy calls, and continuous authority-content velocity across matters and industries. Every signed retainer traces back to the exact query or asset that drove it, so we double down on what pays.
Picture next quarter
Imagine founders and GCs finding your content mid-evaluation, shortlisting you on depth and clarity, and arriving at the consultation already sold — at a cost-per-retainer a fraction of your ad spend.
Keough Law · last 90 days
680%
When attorney Shaun Keough partnered with Black Cat, his firm was leaving cases on the table online. We rebuilt the site and SEO around intake, and the phones started ringing: more qualified callers, more form submissions, and a steady climb up Google for the searches that sign clients.
“Black Cat is fantastic! Mike treats your website and marketing like it's his own. I noticed an increase in quality leads immediately.”
Shaun Keough, Keough Law
Our promise to you
Switching to a new agency can feel overwhelming, and we understand the effort that comes with it. That's why we treat your marketing budget with the same care we'd want for our own. We're selective about our partnerships, but when you choose to work with us, we'll go above and beyond. Your trust means everything to us.
The cost of staying on page two
Common questions
Entirely different search behavior and conversion triggers. Consumer legal prospects call from emotional urgency; B2B buyers run structured vendor evaluations across 3–5 firms over weeks, reading content, checking LinkedIn profiles, and getting partner approval before scheduling. B2B SEO has to prioritize authority content depth, matter-type specificity, and LinkedIn distribution over the emotional conversion triggers that drive consumer intake.
Ideally both — they stack. Matter-type pages ('LLC formation lawyer', 'commercial contract attorney') capture broader volume at medium competition. Industry-specific pages ('SaaS startup lawyer', 'healthcare compliance attorney', 'manufacturing business lawyer') capture narrower but much higher-converting traffic at lower competition. Firms that build both layers typically see 2–3x more retainer inquiries than firms on one layer alone.
Yes — and in business law specifically, LinkedIn is often a larger revenue driver than organic search. Owners, founders, and in-house counsel share and save legal content on LinkedIn the way consumers Google legal questions. Publishing substantive weekly content (checklists, regulatory changes, deal-structure explainers) generates direct engagement from buyers who bookmark and call months later. We help structure SEO content specifically to double as LinkedIn distribution assets.
Business law is medium competition — most matter-type long-tail is KD 15–30, head-term 'business lawyer [city]' runs KD 30–50 in major metros. Most firms see long-tail wins in 60–120 days, Map Pack wins in 90–120, and head-term movement in 9–15 months. Because B2B sales cycles are slower, organic retainer inquiries typically lift 90–180 days after content publishing rather than immediately.
Publish a clear fee MODEL, not necessarily exact rates. 'We work on flat-fee engagements for LLC formation ($X–$Y range), hourly for commercial litigation, and monthly retainer for ongoing general counsel (starting at $Z/month)' pre-qualifies inquiries without commoditizing the firm. B2B buyers consistently reward firms that frame fee structure clearly; ambiguity is the single biggest conversion killer for business lawyer sites.
Scales with matter-type breadth, industry coverage, and content velocity. Because business lawyer retainers are typically 5–20x larger than consumer legal cases, ROI is strong even at higher content investment — most firms recover the first 90 days from a single general-counsel retainer. Exact numbers on the free audit call.
Get a free SEO audit of your current rankings plus a custom plan, whether you hire us or not.
A free, no-obligation website audit and the exact plan to fix it, in 30 seconds.