Employment Lawyer SEO Built Around Contingency-Fee Intake
Wrongful termination, discrimination, retaliation, wage theft — every employee-side case is researched by a prospect already under stress, worried about fees, and racing against EEOC filing deadlines. We build SEO that reaches them early, lowers fee anxiety with contingency-fee messaging, and converts before they talk themselves out of calling.
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The Problems We Fix
Prospects don't know they have a case until it's almost too late
EEOC filing windows can be as short as 180 days — and most employees don't realize they have a claim at all. Without educational content ranking for 'is this discrimination', 'can I sue for wrongful termination', 'EEOC complaint filing', the case never reaches your intake.
Contingency-fee messaging is missing — so prospects don't call
Almost every employee-side employment case is contingency. But most employment firm sites bury that fact. Prospects who don't know consultation is free — and that they won't pay unless they win — never pick up the phone.
Head-term 'employment lawyer' traffic converts poorly
Generic employment law queries pull a mix of employees, HR pros, and employers. The queries that convert are claim-type-specific — 'discrimination lawyer', 'wrongful termination attorney', 'unpaid overtime lawyer' — each with its own page and intake flow.
Claim-Type Landing Page Network
Dedicated conversion-optimized pages for every major employee-side claim category — wrongful termination, race/gender/age/disability discrimination, retaliation, sexual harassment, wage theft, FMLA violations — each targeted to the exact employee query.
- Wrongful termination with at-will state caveats
- Discrimination pages for each protected class
- Wage theft / unpaid overtime / tip theft pages
- Retaliation and whistleblower pages (Sarbanes-Oxley, Dodd-Frank)
Deadline-Urgency Content
EEOC, state agency, and statute-of-limitations deadlines are the #1 reason cases never get filed. We publish state-by-state deadline guides, automatic 'don't miss this window' CTAs on every page, and intake forms designed to capture timeline info upfront.
- State-specific EEOC and DFEH filing-window guides
- 'Time left to file' calculator widgets
- Deadline-triggered intake forms
- Federal vs. state filing-venue decision trees
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Real results for a real law firm
You're invisible for the legal searches that matter
We audited an Orlando personal injury firm last month. Their site was barely ranking for the high-intent searches their clients actually type — missing schema, weak title tags, broken internal linking, and content gaps on 8 practice-area pages. After we fixed it, their ranked-keyword footprint exploded — and organic traffic followed.
Zero ad spend behind this growth — pure organic search, directly attributable to the audit fixes.
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Employment Lawyer SEO FAQs
Everything firms ask before booking a strategy call.